The one-day virtual training environment Accenture helped develop provides real-life simulations, even operational distractions, aimed at empirically demonstrating the value of developing effective category management strategies and tactics.
The key objective of the game is to create a virtual environment where professionals learn about the principles of category management by actually practicing them and experiencing the market response.
An international nonprofit association, GS1 Nederland, focuses on improving the efficiency and visibility of supply and demand chains globally. To teach how to apply category management best practices principles and processes in real life, the ECR Steering Committee Category Management determined that a simulation—or game—model for training was the best solution.
The game’s objective was to teach category managers and trade marketers to make decisions based on facts rather than gut feelings while encouraging the retailer and supplier to work together.