Digital is changing the luxury industry.
As digital increasingly influences behavior, the luxury customer’s successful shopping experience becomes a sophisticated path to purchase; where communication and commerce are inextricably interconnected.
Yet, despite the influence of digital, the core levers for attracting the luxury customer remain the same. The luxury customer is highly influenced by brand perception, has an affinity toward emotional decision-making and impulsive purchasing, and highly values the tactile experience. This means that the omni-channel strategy of fashion retailers and luxury brands must provide experiences that empower the brand to engage and delight even the fussiest of customers.
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Powering luxury brand commerce with Accenture Interactive Boutique
It helps to lower the total cost of ownership and time-to-market for retailers looking to offer leading-edge shopping experiences across any channel. It also aids retailers to quickly and easily scale their content and commerce to new channels and geographies via an established, high-end performance platform.
Accenture helps fashion companies create market differentiation, reach emerging global markets and tap the ever growing power of today’s consumer with our Fashion Industry Solution.
Luxury customer's path to purchase
The Accenture Interactive Boutique Solution was purposefully built to address the particular requirements of the high-touch fashion and luxury retail industries, where the omni-channel commerce experience must accommodate individual customer purchasing styles. To do so, it integrates successfully with leading-edge technologies to provide purchasing, monetization, customer management, powerful data analytics, contextual selling capability and seamless integration between commerce sites and physical stores. Finally, since it's offered as a usage-based model, retailers can easily ramp up or down according to business requirements and opportunities.
Optimizing Pricing and Promotions in a Digital World
Turning commerce upside down for luxury brands
Typically omni-channel commerce solutions are composed of two types of platforms working side-by-side: a commerce engine that managed the product catalog and transactions, and web content management (WCM) that drives the experience and interaction with customers. The Accenture Interactive Boutique Solution leads with content management, enhancing the presentation, branding and experiential elements so important to luxury retail. With WCM as the front end, the commerce engine delivers its capabilities through a set of restful web services. This new experience-driven approach yields significant advantages including:
An integrated customer experience
A single toolset for experience management
A clear separation between structured and unstructured content
The 4 Pillars of the New Approach for Fashion
To learn more about the Accenture Interactive Boutique, please contact:
Accenture Interactive Omni-channel Commerce Global & EALA Lead
Accenture Interactive Boutique Solution Lead
Accenture Interactive Milan Commerce Center of Excellence Lead
Accenture Interactive eCommerce Strategy Lead
About Accenture Interactive
Accenture Interactive helps the world’s leading brands delight their customers and drive superior marketing performance across the full omni-channel customer experience. As part of Accenture Digital, Accenture Interactive works with over 28,000 Accenture professionals dedicated to serving marketing and digital clients to offer integrated, industrialized and industry-driven digital transformation and marketing services.