Accenture Interactive Boutique Solution

Experience-driven commerce to empower luxury brands.


Digital is changing the luxury industry.

As digital increasingly influences behavior, the luxury customer’s successful shopping experience becomes a sophisticated path to purchase; where communication and commerce are inextricably interconnected.

Yet, despite the influence of digital, the core levers for attracting the luxury customer remain the same. The luxury customer is highly influenced by brand perception, has an affinity toward emotional decision-making and impulsive purchasing, and highly values the tactile experience. This means that the omni-channel strategy of fashion retailers and luxury brands must provide experiences that empower the brand to engage and delight even the fussiest of customers.

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Accenture Interactive Boutique Solution

Solution Overview

4 Pillars

The 4 Pillars of the New Approach for Fashion

Contact Us

To learn more about the Accenture Interactive Boutique, please contact:

Anatoly Roytman
Accenture Interactive Omni-channel Commerce Global & EALA Lead


Michele Raballo
Accenture Interactive Boutique Solution Lead


Claudio Bianchi
Accenture Interactive Milan Commerce Center of Excellence Lead


Federico Gasparotto
Accenture Interactive eCommerce Strategy Lead


About Accenture Interactive

Accenture Interactive helps the world’s leading brands delight their customers and drive superior marketing performance across the full omni-channel customer experience. As part of Accenture Digital, Accenture Interactive works with over 28,000 Accenture professionals dedicated to serving marketing and digital clients to offer integrated, industrialized and industry-driven digital transformation and marketing services.

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