Media & Entertainment Spotlight

Explore innovations, ideas, and insights in our media and entertainment industry magazine.

"By rewiring media and entertainment organizations to flex fast, they can do more than watch their customers outgrow them. They can grow with them. At speed."

— John Peters, Managing Director and Lead

Issue 3: Focus on Customer Lifetime Value


Streaming’s next act

We explore reasons for consumer frustration and how a new aggregator role could help put the joy back.

Ad-funded video’s powerful return

Explore how streaming companies can make the most of ad-funded video while beginning an evolution of consumer connection that goes beyond video.

Streaming’s Complex Consumer

Explore why understanding the streaming consumer’s full DNA through cross-platform insights must be an urgent priority for streaming services.

Case studies

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

Globo teamed up with Accenture to implement its transformation journey into a mediatech company.

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The Future of M&E Marketing

Our first six issues combine thought-provoking content and insights from 1,000 marketing executives on the latest trends, tools and technologies in the realm of M&E marketing. In a world of shifting consumer expectations and rapidly-evolving technologies accelerating direct-to-consumer competition for media companies, more than ever, marketing organizations are positioned to lead their companies to growth.