Leveraging the opportunities presented by digital video, new players are entering the market, capturing consumers’ imaginations – and their wallets. Across the content value chain, aggressive commercial bets are being placed on new business models, acquisitions, partnerships and services. The window of opportunity for the leading players to secure their position is narrowing and decisions need to be made rapidly.
To compete in this new ecosystem, new digital-based business strategies and associated capabilities are essential. Companies that hesitate now may spend years trying to catch up.