Why companies need a new approach to acquiring non-traditional, digitally oriented targets
Companies across industries are rethinking their M&A strategy to ramp up their competitive agility. But while large companies know they need to acquire digital capabilities, they struggle to get it right. They are still playing by traditional M&A rules for pursuing big targets, the “mammoths.” In doing so, they risk losing the fight for innovative digital companies, the “rabbits.” The fact is, acquiring and unlocking value from these new targets is a different ballgame. Large companies must develop a new M&A strategy—across target screening, transaction and integration management—that’s more in tune with how these targets do business if they want to flex their competitive agility.
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