Greater experiences at Adobe Summit

Accenture Interactive Booth At Community Pavilion

Stop by our booth (#501) and experience the new through interactive journeys featuring Adobe Marketing Cloud and immersive XR experiences.

Adobe Think Tank: The Future of Experience Makers

Jeriad Zoghby, Accenture Interactive's Global Personalization Lead, will join other industry leaders to discuss the future of experience-driven businesses. The session includes a 30-min livestream on Facebook, covering Design, Emerging Tech, and Personalization. Be sure to go to AdobeThinkTank.com between 12-1:30pm PST to watch the livestream.

Profit through Personalization: A Better Customer Experience at Subway

Hear how Subway is creating experiences that are driving significant revenue growth in online sales every day. Learn how Adobe and Accenture Interactive built Subway’s analytics and personalization operating model, and how this strategy can be applied to improve experiences across industries. REGISTER HERE.

Pre-Bash Cocktail Reception

A bash before the Bash. We’re hosting an exclusive cocktail reception at Yardbird with drinks and bites before Adobe Summit Bash begins. This is an invite only event. If interested in attending, please contact Cindy Saucedo.

How to Scale Experience Optimization Session

Clearhead, now part of Accenture Interactive, has discovered the pitfalls and principles for achieving experience optimization at scale. In this session, Matty Wishnow, the CEO & Founder of Clearhead, will discuss best practices for advancing data driven customer experiences, and for unifying the process of experimentation from the C-suite to all corners of the business. If interested in attending this session, please contact Brandon Jacobs.

TELUS: Re-Imagining the Experience for Customers AND Employees

Discover how TELUS and Accenture Interactive applied Adobe Audience Manager, Analytics and Campaign to integrate with a “Single View of Customer” platform. The solution helps operationalize data for the entire business, helping to power more personalized experiences for customers, while also transforming enterprise-wide communications through Adobe Campaign. REGISTER HERE.

Making it Personal: Moving from Communications to Conversations, featuring Jeriad Zoghby

Customers aren’t looking for brands to predict or define their journeys, but to design experiences that help them create their own journeys. This requires a fundamental shift FROM old school marketing considerations of right product, place and time TO a two-way digital dialogue that dynamically curates individual experiences by putting the customer in charge. REGISTER HERE.