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Luis Ceniga

Senior Managing Director – Accenture Strategy, Greater China


Luis Ceniga is senior managing director for Greater China within Accenture Strategy. His role focuses on advising companies and governments on business strategy, operating models, digital strategies and innovation, cost management, customer strategies, human capital management, large-scale business transformation and organizational change.

Mr. Ceniga has more than 29 years of experience working for Accenture. He specializes in developing close working relationships with clients to drive strategy rapidly to achieve tangible outcomes. Solutions include growth acceleration programs, cost and balance sheet effectiveness, and supply chain management.

Prior to his current role, Mr. Ceniga led Accenture Management Consulting in Spain, Portugal, Africa and Israel. He also held a variety of global leadership roles in the Accenture automotive, industrial equipment and construction industry practices.

Mr. Ceniga graduated as an Industrial Engineer from the Escuela Superior of Industrial Engineers of Bilbao, Spain. He is based in Shanghai, China.