John Zealley is a senior managing director and leads our worldwide Customer Insight & Growth practice, both for the Products Operating Group and as the firm's Functional Managing Director. He is a member of the Accenture Global Leadership Committee.
John Zealley
Function Managing Director, Customer Insight & Growth
PROFILE
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John joined Accenture in 1996. Prior to his current position, he has held a number of leadership roles in Accenture including Industry Managing Director for Consumer Goods & Services, Growth & Strategy lead for Products, and Products Managing Director for Europe, Africa and Latin America. He has also served as global client partner for a number of Accenture's leading clients.
In his early career John worked in Marketing for Procter & Gamble and has continued his connection with the wider marketing community. He is a Fellow of the Marketing Society and a Liveryman of the Marketors.
John has co-authored Marketing Excellence: Winning Companies Reveal the Secrets of Their Success (John Wiley & Sons) and is currently preparing Cracking the Consumer Code: How the Fast-Moving Consumer Goods Industry Can Survive and Grow in the Age of Digital Consumerism (Kogan Page). His recent article in HBR focused on the need for marketers to move from seeking loyalty to establishing relevance.
John has used his marketing capabilities to serve as a Board member for The Institute for Citizenship; a trustee and Audit Committee member of Which? and as a member of the Commercial Advisory Board for Cancer Research UK.
John has a Master of Arts from Cambridge University. He is based in London, United Kingdom.
AUTHORED CONTENT
Marketers need to stop focusing on loyalty and start thinking about relevance
The “loyalty era” of marketing, as we’ve known it, is waning. Find out how you can be more relevant to your customers by moving away from the mass-marketing era in this HBR article.
Brands need "living marketing" to survive the digital icebergs ahead
To cope with the constant onslaught of industry disruptors armed with the latest tech, brands need to be far more agile. Find out more in this Campaign article.
Top 10 consumer goods trends that will shape 2018
Consumer goods companies need to have a dynamic “moving to modern” agenda that is focused on releasing untapped value.
Straight Talk with Accenture's John Zealley
Read this interview with John Zealley that takes a candid look at the consumer goods industry.
Marketers need to stop focusing on loyalty and start thinking about relevance
The “loyalty era” of marketing, as we’ve known it, is waning. Find out how you can be more relevant to your customers by moving away from the mass-marketing era in this HBR article.
Brands need "living marketing" to survive the digital icebergs ahead
To cope with the constant onslaught of industry disruptors armed with the latest tech, brands need to be far more agile. Find out more in this Campaign article.
Top 10 consumer goods trends that will shape 2018
Consumer goods companies need to have a dynamic “moving to modern” agenda that is focused on releasing untapped value.
Straight Talk with Accenture's John Zealley
Read this interview with John Zealley that takes a candid look at the consumer goods industry.
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