Experience=mindshare. Consumers want relevant personalization, tailored recommendations and control of their choices.
Hotels have access to data, a competitive weapon to enhance guest experience and to solidify customer relationships.
Hotels need to make sure the intent of data exchange is upfront, friendly and clear.
Merge physical & digital worlds, leverage mobility platforms and seamlessly connect hotel experience with other local travel experiences.
Grow revenues by collaborating with relevant third parties and mobile channels, and build digital assets around guest data.
Build new strategies around commercial terms, brand control, digital trust, local curation and the overall business model.