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TRENDS

Attracting the new cable customer

With the dramatic evolution of the digital world, new challenges appear for European cable operators to meet consumers’ needs and follow the industry’s radical changes.

The European cable operators have dealt well with the evolving digital world, which generated strong returns for shareholders. However, there are a few challenges laying on the horizon for them as the environment is shifting. Cable operators must adopt a whole new strategy to attract the new digital consumer, which would enable them to reach an additional addressable market of £260 billion in the long term.