Marketing has changed dramatically in recent years because of new consumer behaviors, technologies and competitive pressures. However, most marketing departments are still planning and executing in a factory model that tends to overproduce marketing that underperforms.
Accenture research has uncovered a select group of "just-in-time (JIT) marketing masters" who are more adept than their peers at reaching a greater share of in-market customers with the right message at the right time.
Comment submitted
Submitted comment may not display automatically.