Ioanna Pilati

Marketing Senior Analyst

Athens Greece

"I believe that continuous learning is key to adapting In the New and I would urge people to be active listeners and stay up-to-date with the new fast-changing technology landscape."

What I do

In my role as a Talent Brand & People Communications Lead, I divide my time between Talent Brand & People Communications, having direct interaction with local and global marketing and communications teams, as well as our local HR and recruiting teams. More specifically, in terms of Talent Brand, I am highly involved in developing marketing strategies and executing plans to enhance our company’s brand awareness and position as an employer of choice in order to attract the best talent amongst various target candidates, such as students, graduates and experienced professionals. Towards this direction, one of our key assets is the authentic voice of our people, who are ultimately the ones to make a difference in driving innovation and delivering high-quality services to our clients.

When it comes to People Communications, my role is to develop and execute innovative communications programs that are aligned to global, local and business area objectives, across a range of channels that serve to inform, educate and inspire our people.

Learn more about Corporate Functions Careers.

A day in my life

I like the fast pace at Accenture and the fact that you can work in different projects across countries and teams. In this context, technology is an integral part of my everyday life, supporting my daily tasks and activities (i.e. remote working, interactive online meetings, internal communication platforms, internal portal, social media, blog posts and polls) but also innovative initiatives to achieve our hiring and internal communications goals (i.e. use of chatbots in the recruiting process, robotics process automation for increased efficiency).

The most recent exciting project I have worked on was talent brand oriented. More specifically, my role was to develop and execute an integrated campaign empowering a number of selected re-hired employees to share the key factors that influenced their decisions to return to Accenture, thus indirectly acting as ambassadors of our core values to both internal and external audiences. The respective campaign was circulated mostly via our social media channels, communicated within our company and had a strong positive impact to our brand, which resulted in an increased inflow of CVs.

In my spare time, i love going to the beach. I enjoy swimming throughout the year not only during summertime. I am fond of running and playing tennis as I am part of Accenture Greece team. I am really passionate about fashion thus I keep myself constantly posted on the latest trends. I make sure I spend time with my friends and my family as connecting with people is not just part of my job but also part of my nature and character.

“The thing I like most about working at Accenture is the variety of tools and means available to continuously improve the quality of our work and personal performance.”

My advice

I would advise people to be open to new opportunities. I believe that continuous learning is key to adapting In the New and I would urge people to be active listeners and stay up-to-date with the new fast-changing technology landscape.

You should improve your skillset by pursuing further training to gain knowledge and boost your performance. I suggest you build and maintain strong relationships with your colleagues and share best practices.

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