Accenture Interactive accelerates its mission to reinvent agency model by agreeing to acquire creative agency, Droga5
Iconic agency will bring additional depth in brand thinking and creativity to the world’s largest experience agency.
Industrial “champions” reap superior returns from scaling digital innovation by taking four actions, Accenture report finds
Data show best-performing businesses scale more than half of their proof of concepts, earn returns on digital Investments in excess of 20 percent.
