Cricket is one of Australia's favorite sports and has been the trigger of national joy and sometimes heartache for more than 200 years.
Now, fans can watch live streaming of domestic and international games played in Australia on the go, via their mobile, tablet and digital enabled devices thanks to a digital service launched by Cricket Australia during the 2013-2014 season.
Recognizing the influence of its always-connected fans, Cricket Australia knew they needed to harness the power of digital to improve the customer experience and further monetize their digital offerings. Cricket Australia made the bold decision to build a multi-platform subscription service. But they knew they couldn’t do it alone. Cricket Australia awarded Accenture a five–year contract to create their live streaming and subscriber management services.
With only eight weeks to design, build and launch the live subscription service in time for the 2013–14 Commonwealth Bank Ashes Series, the Accenture team got started quickly. The subscriber management service enabled a seamless workflow for registration and payment, and other user authentication—including social integration. Accenture Video Operations leveraged their specialized managed services to provide a multi-platform digital broadcast service at scale, including:
Acquiring the footage from the TV broadcaster
Publishing the live match footage
Accenture’s depth and breadth of experience in hosting live events and its state-of-the-art broadcast facility helped Cricket Australia offer a reliable, adaptive and responsive service to its customers which maximized the quality of experience.
After only two months, Cricket Australia successfully launched “Cricket Australia Live: The Official App,” which included the subscription-based live streaming service in time for the 2013-14 Commonwealth Bank Ashes Series.