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Marketing Business Process Services

Creating highly personalized and engaging customer experiences is the key to helping clients transform their marketing performance to achieve new growth and success in today’s digital-first world. Winning in an experience-led market requires robust data, technology, expert marketing operations and models to create the best customer experience, across the entire customer journey.

What we do

Accenture Interactive Operations works with professionals from across Accenture, to create a marketing growth engine for clients through the seamless integration of capabilities delivered as a managed service. Accenture’s end-to-end capabilities helps clients define the user experience, design and optimize the channel mix, and run the campaigns as a service.

ACCENTURE INTERACTIVE OPERATIONS SERVICES INCLUDE:

MARKETING DATA AND ANALYTICS

Empower intelligent marketing decisions through diverse data and advanced analytics to improve performance and drive growth.

ASSET CREATION AND CUSTOMIZATION

Maximize customer engagement and personalization across customer, context and content.

ACTIVATION AND CONVERSION

Deliver impact, relevance & sales conversion across all customer touchpoints.

PERFORMANCE EVALUATION

Identify and evaluate key success drivers for growth and optimized spend in all channels. Evaluate key success drivers & funnel attribution metrics to deliver closed loop measurement.

Learn more about Accenture Interactive’s design, marketing, content and commerce offerings.

RESULTS ACCENTURE INTERACTIVE OPERATIONS HAS DELIVERED:

Increased customer response rate by 100% through optimized and personalized content production process

Delivered 2.5 million hours in productivity gains for our clients

Enabled faster go-to-market by reducing content and campaign development processing time up to 60%

Provided insights to manage almost 60,000 campaigns annually

Created over $12 million in annual savings for our clients

“Creating highly personalized and engaging customer experiences is the key to driving growth. To do that right, you need to combine the latest technology and data with world-class expertise in dynamic content marketing.”

Nikki Mendonça
President, Accenture Interactive Operations