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ACTIVATING AND RUNNING THE BEST CUSTOMER EXPERIENCES

Sustainable growth and success in today’s digital-first world depends on a marketing organization’s ability to create and activate hyper-relevant, data-driven and omni-channel customer experiences. Winning requires robust data, the ability to derive insights, the latest technology, and expertly managed marketing operations powered by a human-machine model that provides unrivalled speed and agility to scale globally.

We offer a new model for a new generation of marketers. Data Driven – Technology Enabled – Content Powered.

WHAT WE DO – EXPERIENCE ACTIVATION

Accenture Interactive Operations is the global managed service marketing arm of Accenture Interactive. We execute, operate and optimize engaging brand experiences across all digital consumer touchpoints & channels.
Our end-to-end, managed services are powered by insight rich analytics, automation and cutting-edge technology. The result? A step change in marketing efficiency & effectiveness- including sales growth, customer engagement & repeat purchase.

ACCENTURE INTERACTIVE OPERATIONS MANAGED SERVICES INCLUDE:

NEXT GENERATION CONTENT SERVICES

Amplifying the power of content at scale to drive dynamic personalized experiences. By leveraging the latest technology & techniques, we create a step change in clients’ content activation strategies - lowering content production costs while maximizing content utilization & driving improved customer engagement & marketing ROI.

Multi channel dynamic content Creation & Production
Content Format Customization, Localization & Distribution
Digital Asset Management & Measurement
Content Innovation across display, video & voice
Scaled Content Testing & Optimization

DIGITAL MARKETING SERVICES

Activating digital channels to improve customer experiences & ROI. By leveraging data, algorithms & Artificial Intelligence / Machine Learning technology we deliver personalized, always on, seamless brand experiences that are in sync with customer journeys to accelerate the path to purchase.

Data driven Campaign Implementational Planning and Set-up
Integrated Channel Campaign Personalization
Asset Management & Deployment across paid, owned & earned channels
Campaign Execution & Real-time Optimization
Marketing Performance Dashboard Management

PROGRAMMATIC DIGITAL MARKETING SERVICES

Running multi-channel and multi-platform paid media activity to drive improved top and bottom line results for clients. By deploying a new human & machine, hub & spoke activation model we deliver an entirely NEW execution engine that powers results for clients.

Media Planning & Activation
Media Management & Optimization
Budget creation, deployment and attribution
Fraud Monitoring & prevention
Media activation governance including Viewability & Brand Safety

eCOMMERCE SERVICES

Running the ‘discovery to purchase’ supply chain for eCommerce activation to boost online sales. By leveraging proprietary algorithms, machine learning derived intelligence & predictive modelling we create a continuously differentiated online store presence driving customer acquisition & retention.