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ACTIVATING AND RUNNING THE BEST CUSTOMER EXPERIENCES

Sustainable growth and success in today’s digital-first world depends on a marketing organization’s ability to create and activate hyper-relevant, data-driven and omni-channel customer experiences. Winning requires robust data, the ability to derive insights, the latest technology, and expertly managed marketing operations powered by a human-machine model that provides unrivalled speed and agility to scale globally.

We offer a new model for a new generation of marketers. Data Driven – Technology Enabled – Content Powered.



WHAT WE DO – EXPERIENCE ACTIVATION

Accenture Interactive Operations is the global managed service marketing arm of Accenture Interactive. We execute, operate and optimize engaging brand experiences across all digital consumer touchpoints & channels.
Our end-to-end, managed services are powered by insight rich analytics, automation and cutting-edge technology. The result? A step change in marketing efficiency & effectiveness- including sales growth, customer engagement & repeat purchase.

ACCENTURE INTERACTIVE OPERATIONS MANAGED SERVICES INCLUDE:

Amplifying the power of content at scale to drive dynamic personalized experiences. By leveraging the latest technology & techniques, we create a step change in clients’ content activation strategies - lowering content production costs while maximizing content utilization & driving improved customer engagement & marketing ROI.

  • Multi channel dynamic content Creation & Production
  • Content Format Customization, Localization & Distribution
  • Digital Asset Management & Measurement
  • Content Innovation across display, video & voice
  • Scaled Content Testing & Optimization

Activating digital channels to improve customer experiences & ROI. By leveraging data, algorithms & Artificial Intelligence / Machine Learning technology we deliver personalized, always on, seamless brand experiences that are in sync with customer journeys to accelerate the path to purchase.

  • Data driven Campaign Implementational Planning and Set-up
  • Integrated Channel Campaign Personalization
  • Asset Management & Deployment across paid, owned & earned channels
  • Campaign Execution & Real-time Optimization
  • Marketing Performance Dashboard Management

Running multi-channel and multi-platform paid media activity to drive improved top and bottom line results for clients. By deploying a new human & machine, hub & spoke activation model we deliver an entirely NEW execution engine that powers results for clients.

  • Media Planning & Activation
  • Media Management & Optimization
  • Budget creation, deployment and attribution
  • Fraud Monitoring & prevention
  • Media activation governance including Viewability & Brand Safety

Running the ‘discovery to purchase’ supply chain for eCommerce activation to boost online sales. By leveraging proprietary algorithms, machine learning derived intelligence & predictive modelling we create a continuously differentiated online store presence driving customer acquisition & retention.

  • eContent creation & Production
  • eCatalog design & Maintenance
  • Display & video eMarketing
  • eStore Set-up & Management
  • ePerformance Monitoring & Real-time Optimization

Learn more about Accenture Interactive’s design, marketing, content and commerce offerings.

BUSINESS OUTCOMES ACCENTURE INTERACTIVE OPERATIONS HAS DELIVERED INCLUDE:

Doubled customer response rate through an optimized and personalized content production & delivery process

Accelerated global speed to market by 60% by reducing content and campaign development processing time by half

Increased asset utilization by 45% by developing & executing a more effective digital content management approach

Grew digital sales by 30% by creating & deploying personalized activation strategies across paid, owned & earned channels


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