Analytics
Analytics Digital, customer and marketing analytics:
Developing and delivering insights that can improve performance, using our unique analytics and automation
platforms.
|
|
Start your digital engine
Marketing Business Process Services
Creating highly personalized and engaging customer experiences is the key to helping clients transform their marketing performance to achieve new growth and success in today’s digital-first world. Winning in an experience-led market requires robust data, technology, expert marketing operations and models–to create the best customer experience, across the entire customer journey.
What we do
Accenture Operations works with professionals from across Accenture, including Accenture Interactive, to create a marketing growth engine for clients through the seamless integration of capabilities delivered as a managed service. Accenture helps clients define the user experience, design and optimize the channel mix, and run the campaigns as a service.
Accenture intelligent marketing operations services include:
play video
CONTENT
Increasing customer response through an optimized content production process producing tailored messages and programs.
play video
Campaigns
Making direct, personalized connections with customers with increasingly customized messages supported by advanced data collection, analytics and reporting.
play video
Experience
Making direct, personalized connections with customers with increasingly customized messages supported by advanced data collection, analytics and reporting.
play video
Media
Offering a suite of media management solutions to optimize media performance, reporting and decision support.
Learn more about Accenture Interactive’s design, marketing, content and commerce offerings.
Results marketing bps has delivered:
Fine-tuned segmentation for 100 percent gain in response times.
Collapsed reporting cycle time by 25 percent
Reduced high-value customer churn by 12 percent, creating $120 million revenue impact.
Increased fan base by 30 percent in proprietary social platform
“Creating highly personalized and engaging customer experiences is the key to driving growth. To do that right, you need to combine the latest technology and data with world-class expertise in dynamic content marketing.”
Nikki Mendonça
President, Intelligent Marketing Operations
- Accenture Operations
IN THE SPOTLIGHT
Connect with us
Read our blog
Our experts blog about how intelligent operations harness talent, data, and intelligence to help organizations improve performance.
Join Us
We're looking for people to deliver continuous, rapid-fire innovation and new business capabilities at Accenture Operations
Learn more
