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Marketing business process services

Transform your digital strategy into a high performance, sustainable marketing machine with Marketing Business Process Services.

Creating highly personalized and engaging customer experiences is the key to helping clients transform their marketing performance to achieve new growth and success in today’s digital-first world. Winning in an experience-led market requires robust data, technology, expert marketing operations and models–to create the best customer experience, across the entire customer journey.





What we do

Accenture Operations works with professionals from across Accenture, including Accenture Interactive, to create a marketing growth engine for clients through the seamless integration of capabilities delivered as a managed service. Accenture helps clients define the user experience, design and optimize the channel mix, and run the campaigns as a service.

Accenture intelligent marketing operations services include:
analytics

Analytics

Analytics Digital, customer and marketing analytics:
Developing and delivering insights that can improve performance, using our unique analytics and automation platforms.

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content

Content

Increasing customer response through an optimized content production process producing tailored messages and programs.

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campaigns

Campaigns

Making direct, personalized connections with customers with increasingly customized messages supported by advanced data collection, analytics and reporting.

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experience

experience

Making direct, personalized connections with customers with increasingly customized messages supported by advanced data collection, analytics and reporting.

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experience

media

Offering a suite of media management solutions to optimize media performance, reporting and decision support.

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Learn more about Accenture Interactive’s design, marketing, content and commerce offerings.

Results marketing bps has delivered:

Fine-tuned segmentation for 100 percent gain in response times.

Collapsed reporting cycle time by 25 percent

Reduced high-value customer churn by 12 percent, creating $120 million revenue impact.

Increased fan base by 30 percent in proprietary social platform

“There is a new approach to running a digital marketing operation, and we intend to lead the way there.”

Mark Hosbein
Marketing Business Process Services Lead
- Accenture Operations

Connect with us

Read our blog

Visit the Innovate the Future blog series, where our experts discuss the why, how and what of as-a-Service.

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