Decoding organizational DNA in aerospace and defense
Trust is the currency of the aerospace and defense industry. It fuels growth and underpins responsible innovation. To thrive in the digital economy, companies must reinforce trust, beginning with employee trust. As aerospace and defense companies begin to use workforce data at scale, employee trust will be key to unlocking the growth this data offers.
The opportunity that workforce data holds
A deep understanding of a growing volume of workplace data has the power to improve innovation, agility, and cybersecurity and increase employee performance and engagement. But our insights reveal that workers are cautious and more responsible use of workforce data is needed to strengthen employee trust and unlock growth.
What’s at stake
Some aerospace and defense companies are leaving value on the table by hesitating in the face of employee sensitivities; others risk damaging employee trust by pressing ahead too swiftly without measures for responsible use.
The high-stakes pursuit of trust
As they determine their workforce data strategies, aerospace and defense companies have considerable risk. Accenture research reveals the financial impact for aerospace and defense companies of responsible or irresponsible data strategies.
A framework for responsible business
Our research shows that many executives are entering a new era of workforce data without sufficient tools and strategies to drive growth through stronger digital trust. But business leaders can take proactive steps to help ensure that employee concerns are met. Accenture recommends three actions for the responsible use of workforce data.
Give control. Gain trust.
By giving employees far more control over their data, organizations will earn employee trust and benefit from greater flow of workforce insights with which to improve performance.
Putting trust to work
Trust has evolved from a “soft” corporate issue to a quantifiable metric with significant impact on growth. Aerospace and defense leaders must put employee trust at the heart of their business strategies just as they do consumer trust. As aerospace and defense companies increasingly use workforce data, employee trust will be imperative to unlocking the growth that this data offers. Responsible workforce data strategies will build the employee trust needed to use this data to help generate sustained revenue growth.
About the methodology
Accenture combined quantitative and qualitative research techniques to understand and measure the attitudes and readiness of workers and C-level executives regarding the use of workforce data and modeled the effects of collecting this data on employee-employer trust. The research for the aerospace and defense industry included surveys of 750 workers and of 50 C-level executives across 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom, United States of America). These surveys were conducted in January 2019. To learn more about the report, visit www.accenture.com/workforcedata