RESEARCH REPORT

In brief

In brief

  • The media landscape continues to shift, with consumer expectations driving innovation and new players disrupting the content spending landscape.
  • Media and entertainment organizations must transform from the core, putting the consumer at the heart of reinvention.
  • By streamlining the media supply chain, organizations can accurately tailor content through new channels, experiences and intelligent advertising.
  • Accenture is helping media businesses design, pilot, and scale new products and offerings faster, tap into growth and rotate to the New.


Building a new media business from the inside out

Digital is disrupting entire value chains and business models across many industries. For media and entertainment companies, it provides exciting new growth opportunities. To grasp them, you need a clear and flexible vision that can easily adapt to changing market conditions, and a bold transformation approach.

Digital transformation is about ensuring a new, long-term relevance and business durability in the context of a fast-changing media industry. Corporate strategies used to be set in stone for decades. No longer. You can’t afford to be prescriptive about strategy setting in the current dynamic world. Your journey, and your ability to change direction with speed and agility, is just as important as your destination.

About the Authors

George Nazi

Global Lead – Communications and Media


Lynn McMahon

Managing Director, Lead – Media and Entertainment, North America


Gavin Mann

Managing Director, Lead – Global Broadcast Industry


Mike Chapman

Media and Entertainment and Video Strategy Global Lead

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Reshaping the competitive media landscape

Digital is reshaping all media market forces and rewriting the rules of competition. The world is moving faster. Media and entertainment companies need to adapt and become more agile.

Consumers

Customers have “liquid” expectations, and their experience is redefined by digital natives—so you need to know more about your customers, and faster.

The world

The world is more complex and less predictable, so you can no longer plan for the years ahead with confidence—you need to experiment and learn.

New entrants

New entrants are leveraging new technologies to launch disruptive new business models—so you need to be more flexible and adapt faster.

Innovation

Innovation is no longer in-sourced—you need to incorporate innovation from new technologies and ecosystems with agility.

The evolving media value chain

Implications of these trends can be felt by all roles in the value chain and the roles that media and entertainment companies play today will continue to evolve.

We are innovating with clients to bring emerging technologies to life, while helping them to apply these innovations to their businesses, today.

Accenture’s Global R&D Center for Innovation

To power innovation in the media and entertainment industry, The Dock is a design-led, multidisciplinary research and incubation hub, home to teams of 70+ software engineers, 60+ analytics and AI experts, 50+ designers, and many more business innovation experts, researchers and strategists. Located in the heart of Dublin’s tech quarter, we leverage the best of Accenture’s talent to create multi-disciplinary teams to collaborate with you.

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