Today’s consumer packaged goods (CPG) leaders may not be tomorrow’s. They can win, but only by embracing digital and automation capabilities powering the transformation of the industry. Many leaders are delaying embracing the journey even as their employees are waiting to start.
This decade has seen a shift in the CPG industry. Historically, growth was driven by economies of scale. Enabled by digital and automation, most of the growth in the industry now comes from companies outside the largest 100 CPGs.
This growth is shaped by the use of online channels, curating offers, personalizing products, using new digital business models, adding experiences and catering to niche interests. This can only be delivered through robust digital and analytical capabilities.VIEW THE REPORT [PDF]