Consumer goods marketing is undergoing the biggest transformation in its history.
Brands currently risk irrelevance because consumers have:Too Much Choice Too Much Content Not Enough Time
Increasingly, brands in this sector must be 'always-on' and able to deliver compelling content, services and experiences to demanding consumers.
You can find out more about the forces driving the 'new normal' for marketing and obtain insights on evolving your organisation's marketing function through our New Normal Marketing Maturity Assessment Tool.
The 'new normal' requires orchestration and collaboration across many dynamic components.
To help businesses evolve their marketing function, Accenture has developed the New Normal Marketing Maturity Assessment Tool, which explains how organisations can build engaging brand experiences and achieve a sustainable transformation.
The framework focuses on Consumer Packaged Goods (CPG) companies and consists of capablities that tie into different areas.
Our New Normal Marketing Maturity Assessment will help you identify your organisation's marketing strengths to prioritise focus areas within the different dimensions related to people, process and products.
The New Normal Marketing Framework and Maturity Assessment have been developed by a team of experts cross Accenture Interactive, Analytics and Products.
The team have a wealth of experience designing and delivering marketing transformation and operation programmes; having brought best-practice and learnings from clients coupled with industry expertise to devleop the New Normal Framework.