Accenture recently conducted a Mobile Web Watch survey to determine the impact of a new generation of “always connected” mobile Internet users that primarily access the Internet through mobile devices.
This generation of hyper-mobile, hyper-connected user has materialized across age groups, and across mature and emerging markets. Equipped with unprecedented computing power as a result of a world brimming with smarter smartphones, tablets, notebooks and other affordable Web-enabled mobile devices, and powered by better network coverage, faster broadband connections, Wi-Fi networks and the explosive growth of mobile apps, user demand for ubiquitous availability of Internet is only getting stronger. Little wonder then that there is so much excitement around every new version of smartphone or tablet released.
A survey conducted by Accenture on Internet access through mobile devices confirms that mobile Internet usage continues to be on a sharp upward trajectory. Indeed, it has now reached the stage when market players across communications, media and technology should look forward to business opportunities and the operational efficiencies of a mass market.
Newly Released: Mobile Web Watch 2013: The New Persuaders
Between November 2012 and January 2013, 30,900 individuals in 26 countries participated in an online survey conducted in local languages and targeting Internet users.