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Innovate, Transform, Focus

Our Interactive Agenda collates the topics that our leadership team most frequently encounters in its conversations. The articles contain thought-provoking, well-informed perspectives from the people who are shaping the digital agenda. Distilled into four key themes, Experience Design, Marketing Transformation, Technology Shift and Leadership Imperatives, we hope that this provides insight and direction for those preparing for, or undergoing digital transformation to take their business to the next level.

You can see a preview of the eBook content below or read the Interactive Agenda in full here.

The Customer Agenda

How do I re-align my business around the customer?

The Leadership Agenda

What should leadership focus on to succeed in the new digital world?

The Marketing Agenda

How do I transform my marketing capabilities for the new digital consumer?

The Technology Agenda

How do ensure I use the best digital tools and techniques for success?


Dan Farrell [Managing Director, Accenture Interactive Delivery], discusses how to use new agile collaboration techniques to achieve the right outcome without wasting energy on over prescription in getting there.


WATCH DAN’S VIDEO
DOWNLOAD VIDEO TRANSCRIPT [PDF]


Ed Renshaw [Managing Director, Interactive Delivery] considers the new tools and processes we need in place to enable a fast moving, iterative digital organisation.


WATCH ED’S VIDEO
DOWNLOAD VIDEO TRANSCRIPT [PDF]

Oliver Harrison [Senior Manager, Accenture Interactive] and Dwayne Browne [Manager, Accenture Interactive] share their knowledge on Machine Learning and consider its practicality within an organisation's marketing function.


WATCH OLIVER AND DWAYNE'S VIDEO