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How bridging the gender diversity gap can boost TMT competitiveness


In a fast-paced digital age, rapid growth of UK TMT companies puts the industry in a privileged position to revolutionise the gender diversity debate.

To gain a better understanding of the gender diversity issue in the TMT industry, Accenture interviewed senior executives at the BBC, BT, News UK, Openreach, Sky, Virgin Media, Vodafone and the Royal Television Society and combined this with our wealth of survey data to examine:

  • The challenges that the UK TMT industry faces

  • The initiatives leading executives have already put in place to try to address the diversity gap

  • The ways in which companies can bridge the gender diversity deficit

THREE STEPS COMPANIES CAN TAKE TO ADDRESS
THE GENDER DIVERSITY GAP

Industry leaders agree that the lack of gender diversity in the industry is a hugely complex issue to solve—but also that it is critically important to keep trying. We identified three ways in which companies can reap the rewards of a more gender balanced organisation.



USING GENDER DIVERSITY TARGETS WISELY

Organisations need to take a carefully considered approach when implementing gender diversity targets and should not try to enforce these in all departments—looking instead for a complementary balance of skills.


MODERNISING ANTIQUATED WORKING PRACTICES

Through opening up their working practices and considering policies such as Flexible Working, Returner Apprenticeships and Shared Parental Leave, companies can give their employees the flexibility to deliver.


EXPANDING THE FUTURE TALENT PIPELINE

Companies could do more to attract young talent by reimagining the recruitment process and breaking down the stigma around women in STEM (Science, Technology, Engineering and Maths) to ensure there is a balance of feminine and masculine characteristics in the workplace.

GET IN TOUCH

EWAN MACKAY

Managing Director UKI
Communications, Media and Technology
Accenture

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DIANA MILES

Managing Director UKI
Communications, Media and Technology
Accenture

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