How can enterprises capitalize on the appealing—even addictive—power of games to engage users and shape their behavior? That question has been driving a lot of interest in “gamification”—the idea of using game design and game mechanics in non-entertainment contexts.
Accenture Technology Labs’ Manish Mehta and Alex Kass look at how gamification can be used to improve employee engagement and effectiveness.
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There can be no doubt that gaming elements have the potential to make an impact on the enterprise workforce: game mechanics such as the use of competition and leaderboards have been used effectively for a long time before they were labeled as gamification.