In brief

  • Data is the lifeblood of the intelligent enterprise, with the global economy depending on live and accurate information to run.
  • A vulnerability around unverified information is a serious concern for businesses and needs to be addressed.
  • Existing tools and capabilities give companies the power to combat this critical new challenge and ensure data integrity and veracity.

Inaccurate and manipulated information threatens to compromise the insights companies rely on to plan, operate, and grow. Unverified data is a new type of vulnerability, and one that every business leveraging digital technologies must address.

Autonomous, data-driven decision-making is increasing across industries. Left unchecked, the potential harm from bad data becomes an enterprise-level existential threat. Ensuring the integrity and veracity of data has now become paramount to strong leadership.


of executives responding to our Tech Vision survey report their organizations are increasingly using data to drive critical and automated decision-making, at unprecedented scale.


of executives agree that organizations are basing their most critical systems and strategies on data, yet many have not invested in the capabilities to verify the truth within it.

Confidence in a company's data integrity and insights is critical to business

Companies don’t need to accept the risks of poor data quality. The truth is out there, and every business must build a data intelligence practice, drawing from existing data science and cybersecurity capabilities.

By making these investments, companies will generate more value from data, and the right data intelligence practice will help ensure the success of other digital transformation initiatives.


The time is now to bet big on advances in data-hungry technologies. Yet without an accompanying push for data veracity, these investments could easily become a losing bet. A successful data intelligence practice will support business that can be confident in its insights while alerting business to new potential threats.


Data Veracity at a Glance

Find out more about the opportunities and challenges of data veracity, and how to address this new vulnerability using existing capabilities and tools.

Our SlideShare shows how leading companies are building data integrity and veracity today.

Dive Into The Discussion

Technology is changing society. But the unprecedented access and influence businesses enjoy today come with a new set of responsibilities.

Expectations are growing–from customers, employees, business partners, governments, and more. Transformation is the key to meeting these expectations, and leaders are redefining their companies based on the company they keep.

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