Citizens prefer to choose when and where to seek care based on the type of need. Many patients, if given the opportunity, would opt for virtual care when seeking an after-hours appointment (56 percent), a follow-up appointment (54 percent) an exam for a non-urgent condition (48 percent) or even an annual physical exam (34 percent).
With that, interest in virtual care is higher among patients with more complex needs that affect their daily lives. For example, they would seek out acute mental health treatment (21 percent, compared to 11 percent of other citizens), physical injury treatment (21 percent vs.13 percent) and STD screenings/treatment (22 percent vs.12 percent).
“As more patients take control of their own healthcare, the health system must offer meaningful choices and use technology to provide convenient care to their patients,” said Niamh McKenna, head of Accenture’s UK health practice. “Experiences in everyday life are shaping what we, as patients, expect to see from healthcare and we won’t accept anything less.”
As part of a seven-country study highlighting preferences and use of traditional and non-traditional services—including walk-in or retail clinics, virtual health, on-demand services and digital therapeutics—Accenture surveyed 1,014 English citizens (ages 18+) between November and December 2018. Where relevant, select findings are trended from Accenture’s research in 2016 and 2017.
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