Studio brings together design, advertising and technology talent in one location

LONDON; Mar. 12, 2018 – Accenture (NYSE: ACN) has opened an Accenture Interactive studio in London, comprising a new Fjord studio, alongside space for all key parts of the Accenture Interactive business. The new Farringdon studio is in the same building as Karmarama which already occupies one of the other floors.

Accenture Interactive continues to build a new breed of agency – the experience agency. This model is one of collaboration, co-creation and experimentation, and to enhance this, Accenture Interactive is moving its design, advertising and technology talent together. This marks the next step in its approach of nurturing the diverse talents of the businesses and teams it has acquired and allowing them to collaborate more closely with its clients.

Simple and elegant design is at the heart of the new studio

Abbie Walsh, group director, Fjord UKI, said: “As the founding studio in the Fjord network, Fjord London takes pride in continuing a legacy as a lighthouse for the organisation. This new, design-led space will encourage collaboration, cultivate creativity and bring breakthrough services to life. We’ve also designed the space with our clients in mind, encouraging them to come and create experiences with us.”

The space, located at 30 Farringdon Road, will be home to up to 100 employees across Accenture Interactive and has been designed with elegant simplicity in mind and for project teams to work together in a warm, friendly environment.

Joy Bhattacharya, head of Accenture Interactive for UK and Ireland, added: “We constantly encourage, and take proactive steps, to allow every part of Accenture Interactive to collaborate. Our philosophy is that we are a culture of cultures, working better together. Doing so physically is another step in this journey as we create and deliver the greatest customer experiences on the planet.”

The studio takes cues from the Scandinavian heritage of Fjord and acts as a blank canvas and fully flexible work environment. The multi-layered and functional design gives teams the ability to create effective work spaces to suit each of the projects they are working on. It also allows teams to create on site alongside clients in a dedicated client area. By bringing all elements of each project together such as marketing, media, creative and product/service design, project teams can co-create and seamlessly help clients bring end-to-end experiences to life.

Accenture Interactive’s collaborative and experience-first approach has recently helped them win Maserati who chose them to maximise the company’s investments in supporting and enhancing the end-to-end customer journey while maintaining the sophistication, elegance and style of the Maserati brand.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @accentureACTIVE and visit www.accentureinteractive.com.

Contact:

Duncan Burford
Accenture
+ 0208 6114826
duncan.burford@accenture.com

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