Job Description

Spark44 is a creative company for the modern age, finding efficient ways to help brands win. We were founded in 2011 as an antidote to traditional agencies and we give clients the impact and progressive thinking they need – but without the unnecessary costs. We call this Big Lean Thinking and it manifests itself as end-to-end creative efficiency worldwide. With 20 offices in 19 countries, and just over 1,000 colleagues, we are a truly integrated team dedicated to connecting the customer experience and eliminating silos.

The Role:

As a Senior Product Manager at Spark44 you will be passionate about JLR vehicles and will have a strong understanding of the automotive sector. Responsible for overall management of the Product team, including daily operations and deliverables, you will keep the team updated on process developments and new ways of working and take overall responsibility for the training of the team. You will support the team with their requests and workload, acting as the escalation point for all stakeholders on product related queries and issues.

You will work closely with the Spark44 Operations team and JLR Cross Carline team to streamline and maintain JLR inputs into Spark44 and vice versa; presenting key issues and resolutions when required. As well as this you will be responsible for defining the Product team R&Rs and how these fit in within the agency.

Additionally, you will take full ownership of a single product (car type) in its entirety, working in conjunction with JLR to understand their products and becoming an extension of their own Product team. You will provide specialist technical and detailed product guidance, distributing information throughout the agency network to support product launches. You will localise Master versions of content to create Product correct content for all JLR markets, as well as signing off assets/imagery and launch collateral across the Digital Experience, Configurator and brochure teams.

As the Spark44 gateway to JLR Product, you will ensure all work is accurate and appropriate prior to Client reviews. You will act as guardian for key internal and external reference tools such as the OXO, product briefs and messaging documents from as far as 40 months out from launch and will work with necessary stakeholders to seek approval.

Responsibilities and Accountabilities:

  • Product team management (escalation point for issues, support, training, performance reviews etc.)

  • Product team representative for internal/external meetings

  • Work with the Spark44 Operations and JLR Cross Carline teams to improve external inputs into the agency

  • Work with team leads to prioritise/deprioritise work through the Product Team’s schedule

  • Explore new ways of working to reduce resource constraints and increase productivity

  • Provide training on new processes to relevant agency stakeholders

  • Build strong, trusting relationships with key stakeholders, operating as a product advisor both internally and externally

  • Become the font of all knowledge for your product(s), establishing yourself as the “go-to-person” for all Product queries

  • Have an in-depth understanding of upcoming product developments, be immersed in the competitor landscape and innovations within the industry, advising the teams of industry trends and development

  • Take an active role in briefing the team on new product launches, arrange Product walk-arounds, help to identify the hierarchy messaging and the key customer benefits, and provide suggestions for how these product messages can be represented to the JLR customers

  • Be able to review and interpret both the product OXO, accessory AXO and PMC register to identify specifications by market and ensure that they’re reflected accurately

  • Assist with shoot planning

  • Work closely, collaboratively and flexibly with other departments to review and sign off all content across DX, Configurator, Brochures and ad hoc materials as arranged by Account and Project Managers.

  • Ensure all teams are aligned on launches and provided with key product documentation at necessary touch-points

  • Take pride in ensuring all outputs are accurate and Product are well represented



  • Experience in a Product role and/or experience on an automotive account/client side automotive
  • Detailed understanding of vehicle specs
  • Excellent oral and written communications skills
  • Adept at working effectively under pressure and meeting deadlines
  • Ability to work independently and lead teams



  • Exceptional communication skills, both verbal and written.
  • Able to manage the expectations of multiple stakeholders, both internal and external
  • A clear communicator, in person and writing
  • Highly organised and flexible
  • Good numerical / data understanding

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

What people are saying about us

"Love love love!

Current Employee - Analyst in London, England.

Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.

Cons: Salaries competitive but not market leading, work life balance can be questionable at times.

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