Content Strategist
London
JOB NO. R00077926
Job Description
Job Title: Content Strategist
Location: London
Career Level: Manager
Salary: up to £85,000 (dependant on skills and experiences) plus excellent benefits
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO
As a team:
We are one of the world's leading providers marketing solutions. You'll work on innovative projects with colleagues to drive up marketing effectiveness and efficiencies from strategy through to activation. You will be using your expertise in the multi-channel marketing domain to help clients design and build multi-channel customer journeys aimed at activation with a strong focus on impactful creative/content and targeted data requirements at each touch point of the journey.
You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways.
If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.
In our team you will learn:
To provide creative solutions to content marketing challenges for clients across a range of different industries
To leverage offerings across Accenture divisions and geographies, pulling together a growing network of best-in-class content expertise across the content lifecycle
A fast-paced and agile way of working on both short term and possible longer term client engagements
Work closely with Accenture Song's agency partners such as Karmarama and Creative Drive to deliver the best client solutions
As a Content Strategist, these are examples of typical project responsibilities:
Client management through regular touchpoints (weekly/monthly) with local brand and marketing leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan
End-to-end orchestration to ensure delivery of campaigns including localization of global templates
Driving service adoption, insights and best practice guidance
Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies
Coordination touchpoint with strategic and media agencies, as well as with legal and regulatory for reviews
Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetings
Ensures service reports and campaign reports delivered on time to local market client
Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance
Qualifications
We are looking for experience in the following skills:
The Content Strategist serves as a single point of contact who is accountable for driving digital outcomes from demand through service, geared towards delivering locally led campaigns based on local insights and nuances derived from campaign interaction data and market trends.
The role has the following requirements:
Experience in content marketing strategy, especially in Telco, Pharma or FMCG industries
Multi-channel marketing experience
Ability to understand and translate marketing analytics reports
Platform experience (especially AEM, Adobe Campaign)
Marketing Account Management experience (client-facing)
Awareness of digital trends
Cultural awareness and international experience
Set yourself apart:
Relationship management
Communications & Executive Reporting
Digital Project Delivery (Web, Social, Mobile)
Digital Analytics
Digital Strategy
The following qualifications are required for the role:
Proven content experience at either a content or marketing agency (including in-house), a media company or consultancy.
An understanding of the end-to-end content lifecycle across content strategy, ideation, production, distribution, and measurement
A track record of working on innovative, content heavy media programs
A track record of working with agency partners (creative, digital, media agencies) on premium brands
Excellent time management/prioritisation and project management skills
Ability to make decisions and solve problems based on sound technical knowledge
Experience working in content areas across digital channels
Strong IT literacy, including Word, Excel, PowerPoint
Highly organised, detail oriented, client focused and proactive
Exceptional self-starter with a can do attitude and an ability to work under pressure
Strong interpersonal and communication skills
What’s in it for you
At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!
Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialised skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
COVID-19 update: The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually.
What people are saying about us
"Love love love!
Current Employee - Analyst in London, England.
Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.
Cons: Salaries competitive but not market leading, work life balance can be questionable at times.
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