Job Description

Optimisation Consultant

Location: London

Career Level: Consultant

Travel: Up to 70%

The digital revolution is changing everything. It’s everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Accenture Song

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Specifically, we…

  • Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics

  • Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits

  • Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes

  • We build, deploy, maintain and scale marketing solutions that reduce complexity and cost

  • Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients

  • Offer our clients end to end solutions and services

As an Optimisation Consultant you will:

  • Develop and implement digital marketing strategies for our clients, specifically focussing on A/B testing and personalisation

  • Analyse qualitative and quantitative data to determine the most valuable opportunities to improve marketing performance and digital experiences

  • Produce test plans to define scope & constraints of tests. Show how success is measured and how it ties to business objectives.  Monitor in-life tests to determine final outcome

  • Produce final analysis documentation for each test completed, including fresh concepts to feed the roadmap

  • Develop and deliver customer segmentation strategies that utilise cluster analysis and predictive modelling techniques

  • Support and participate in client presentations and planning sessions documenting required next steps plus explaining and presenting statistical based project results from optimization activities

  • Work with other Accenture colleagues in data, analytics, media, technology, processes and our clients' agencies to transform or improve marketing operations and performance

  • Support teams through all phases of a project lifecycle including developing RFPs, proposals, contracts, planning, discovery, workshops, experiments, blueprints, go live etc.



Qualifications

We are looking for experience in the following skills:

  • Web and digital marketing

  • High numeracy with strong attention to detail, and the ability to drive insight from analytics

  • Online experimentation and / or personalisation

  • Excellent communication, presentation and writing skills

  • Digital analytics tools using industry-wide technologies (Adobe Analytics, Google Analytics, etc.)

  • Ability to work within a multi-functional (analytics/technical/marketing) team on multiple projects, managing timelines and communicating risks/issues

  • Strong understanding of digital marketing and how digital data is captured across channels (including web sites, paid and organic search, display media, email, social media)

  • User experience design, information architecture, agile web development processes, content management and social collaboration tools

Set yourself apart:

  • Hands on experience building measurement capabilities and engaging with the business using Analytics Platforms

  • Experience in defining and implementing measurement and optimisation strategies

  • Strong background in reporting and visualisations.

  • Experience and understanding of analytics for content websites.

  • Hands-on experience in website structures to aid the delivery of implementation.

  • Strong business acumen and content understanding.

What’s in it for you:

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

What people are saying about us

"Love love love!

Current Employee - Analyst in London, England.

Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.

Cons: Salaries competitive but not market leading, work life balance can be questionable at times.

More Accenture UK Ratings and Reviews

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