Analytics & Optimisation Consultant
Business area: Interactive
Career Level: Consultant
Travel: Up to 70%
Salary: up to £65,000 (dependant on skills and experiences) plus excellent benefits
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO
The digital revolution is changing everything. It’s everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.
Accenture Interactive is the digital agency of Accenture Digital. We help brands design, build and delivery the best experiences in the world, at global scale. We work with the CMOs and CDOs of some of the world’s largest brands, offering a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.
Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics
Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits
Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes
We build, deploy, maintain and scale marketing solutions that reduce complexity and cost
Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and Optimization.
As an Analytics & Optimisation Consultant you will:
Play a critical role in business development and delivery, providing pre-sales support and thought leadership surrounding analytics and experience optimization technologies as well as working directly with customers to implement sophisticated web analytics and optimisation programs.
Have experience managing digital activation teams and working closely with clients to understand their business needs in the digital analytics space.
Have a well-developed knowledge of web analytics and optimization technologies, processes, and trends.
Develop digital marketing strategies for our clients including defining the opportunity, creating the business case and developing the requirements to implement the strategy
Analyze data to determine the most valuable opportunities to improve marketing performance and redesigning digital experiences to deliver this
Propose, contribute to, and verifying multivariate testing and targeting/personalization strategies in the planning phase of Client projects
Develop customer segmentation strategies, then using cluster analysis, predictive modeling and leading-edge analytical techniques to deliver the segmentation
Perform the project analysis utilizing Accenture's proprietary software and common commercial analytical applications
Support and participate in client presentations and planning sessions documenting required next steps plus explaining and presenting statistical based project results from optimization activities
Work with other Accenture colleagues in data, analytics, media, technology, processes and our clients' agencies to transform or improve marketing operations and performance
Support teams through all phases of a project lifecycle including developing RFPs, proposals, contracts, planning, discovery, workshops, experiments, blueprints, go live etc.
We are looking for experience in the following skills:
Experience in web and digital marketing
hands-on experience with DSPs & DMPs
Experience in designing, implementing, and operating digital analytics tools using industry-wide technologies (Adobe Analytics, Google Analytics, etc.)
Experience in defining and implementing measurement and optimisation strategies
Highly numeric with strong attention to detail, and the ability to drive insight from analytics
Excellent communication, presentation and writing skills
Ability to work within a multi-functional (analytics/technical/marketing) team on multiple projects, managing timelines and communicating risks/issues
Strong understanding of digital marketing and how digital data is captured across channels (including web sites, paid and organic search, display media, email, social media).
Experience working with user experience design, information architecture, agile web development processes, content management and social collaboration tools.
Set yourself apart:
Candidates with hands on experience building measurement capabilities and engaging with the business using Analytics Platforms
Candidates with hands on experience working with Tag Management systems (TMS)
Strong background in reporting and visualisations.
Global experience / experience in working on geographically dispersed teams will be an advantage.
Experience and understanding of analytics for content websites.
Knowledge and hands-on experience in website structures to aid the delivery of implementation.
Strong business acumen and content understanding.
Masters / Bachelor's degree in statistical field from Top Tier Institutes, ideal.
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
What people are saying about us
"Love love love!
Current Employee - Analyst in London, England.
Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.
Cons: Salaries competitive but not market leading, work life balance can be questionable at times.More Accenture UK Ratings and Reviews
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