Job Description

Role: Digital Analytics Insights Specialist

Location: London

Career Level: 9 Specialist

Salary Up to £45k depending on experience

 

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

 

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

 

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

 

 

Overview

Client facing specialist for Digital Analytics Insights & Recommendations

Lead data analytics & insights generation and delivery to client, work with offshore and market teams to drive business outcomes

 

Role Responsibilities

  • Digital Analytics Capabilities
  • Work hands-on with Google Analytics and other similar tools to generate insights and recommendations in areas of website engagement, conversion optimization, media and campaign performance
  • Conduct request-based ad-hoc insights analysis on traffic, performance & website engagement KPIs
  • Consult client stakeholders on the opportunities/gaps in their current digital marketing analytics programs
  • Client/ Stakeholder Management
  • Interface closely with client to deliver and implement recommendations that improves marketing initiatives outcomes
  • Project/ Deliverables Management
  • Analyze analytics project requirements, create project prioritization & delivery plans
  • Ensure projects delivered adheres to quality & delivery timelines as per contractual SLAs


Qualifications

We are looking for experience in the following skills:

 

  • Significant experience in digital analytics, with relevant experience in leading / managing a team of digital analytics & insights specialists
  • Should have prior experience with website, media, campaign and content analysis, insights & reporting
  • Expert in Google Analytics 360. Good understanding of Google Tag Manager & Optimize 360
  • Understanding of Google Marketing Platform ecosystem & its integration with Analytics 360
  • Should have a thorough understand of Digital Marketing KPI’s
  • Have exceptional communication skills and be able to manage client-facing responsibilities
  • Has the ability to adapt to, absorb and apply latest trends and thought leadership in the areas of analytics, business and technology
  • Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
  • Ability to work with large globally networked and virtual teams and able to work with multiple stakeholders e.g. delivery leads, account management, clients and operational excellence teams

 

 

 

Good to Have

Certified in Google Analytics (Google Analytics Individual Qualification)

Understanding of technologies & principles required for implementation of AB Test /MVT/ Optimization techniques  

Exposure to paid media platforms like Google Adwords, DV360, Sizmek

 

 

 

 

 

What’s in it for you

 

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

 

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

 

 

 

 

About Accenture

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com

 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

 

Closing Date for Applications 31/05/2021

Accenture reserves the right to close the role prior to this date should a suitable applicant be found.

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected applicable law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

What people are saying about us

"Love love love!

Current Employee - Analyst in London, England.

Pros: Fantastic culture, amazing flexibility, good rewards, varied work/projects, lots of extra-curricular activities/group.

Cons: Salaries competitive but not market leading, work life balance can be questionable at times.

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