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Marketing Specialist, Financial Services, UK & Ireland

Job Location: London

Regional Description: United Kingdom

Job Number: 00594365


- Job description

Job Title: Marketing Specialist, Financial Services
Location London
Salary: up to £38,000 depending on experience and excellent benefits 
Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.
Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables all of our employees to deliver high performance to our clients. Our Corporate Functions professionals work in areas such as Human Resources, Finance, Legal, Marketing and Communications, CIO, Information Security, and Geographic Services.
Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
Join a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.  With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.  The sheer scale of Accenture’s capabilities and client engagements—and the unique way we innovate, collaborate, operate and deliver value—provides an unparalleled opportunity to grow and advance your career.
The Accenture Financial Services (FS) operating group serves clients in the banking, insurance and capital markets industries. FS is a highly dynamic industry, set to experience continuing disruption and change. Our goal is to be at the heart of these changes, supporting our clients and creating value for the industry.
Marketing & Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic levels—that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates and drives profitable growth.
The successful candidate will support marketing and communications for Financial Services in the United Kingdom and Ireland, with particular emphasis on digital marketing, event management and support for the Capital Markets sector.
Role Description:
Using knowledge and insights about industry/technology trends, market demand, the competitive environment and Accenture’s work and capabilities, the person in this role will execute and report on marketing initiatives that support business growth. They will contribute both strategic thinking and hands-on marketing. FS Marketing’s overall goals are to create deeper understanding of Accenture’s unique capabilities, help articulate Accenture’s role in the FS industry ecosystem and establish a preference for Accenture in top market segments and with key institutions.
Candidates must be experienced marketing professionals with a track record of delivering creative, integrated, marketing programmes, with a particular emphasis on digital marketing and event management. This position requires an understanding of Financial Services as an industry, as well as digital and business-to-business marketing, particularly in a consulting and technology services context. The professional in this role must be a strong team player, able to turn their hand to a variety of tasks and to juggle multiple projects and stakeholders.
This professional will work closely with Accenture’s UKI FS Managing Directors, including those in the Capital Markets practice.  As a member of the broader Accenture Marketing & Communications team, this person will collaborate with FS Media & Analyst Relations, marketers for Accenture’s other businesses, in-house and external creative agencies, as well as members of the UKI local country marketing team to deliver market impact and support an integrated, consistent client experience.  
This role will report to the UKI Head of Marketing for Financial Services.
Key Objectives:
  • Support growth in our UKI FS practice through effective, targeted marketing activity
  • Promote Accenture’s capabilities to Capital Markets clients
  • Deliver market-leading events for the FS practice
  • Champion digital marketing best-practice with the FS marketing team
  • Align marketing activities with sales and contribute to lead generation
Primary Responsibilities:
  • Support the growth of our UKI Financial Services practice
  • Help to implement a marketing plan that leverages Accenture’s brand positioning and measurably supports growth of our FS business in the UK and Ireland
  • Set plans, run budget and report metrics for discrete, assigned projects
  • Design, execute and report on client events, from small round tables to larger corporate hospitality events
  • Champion digital marketing techniques across the FS marketing team, keeping up-to-date with Accenture and industry best practice
  • Provide guidance on marketing-related matters to the local Capital Markets leadership and act as marketing single-point-of-contact for client account leads in Capital Markets UKI
Basic Qualifications:
  • Bachelor's degree or other 4-year university degree
  • Good level of experience in integrated marketing, including strong digital experience
  • Excellent written and verbal communication skills; ability to communicate with senior marketing leaders, business leaders and C-level client executives
  • Professional attitude and service orientation
  • Team player
  • Prior experience in professional services, management consulting or technology consulting preferred but not required
  • Ability to travel domestically/internationally up to 5%
Knowledge and Skills Required:
  • Digital / social media marketing expertise, including web, email, SEO and paid social
  • Broad overall business acumen
  • Industry knowledge in financial services preferred
  • Knowledge of Accenture's areas of business preferred, including, for example, consulting and technology services
  • Experience in a cross-cultural context
  • Ability to apply marketing strategy and planning in an industry-specific, B2B environment
  • Skilled at managing resources to effectively achieve marketing goals, including budgets and third-party suppliers
  • Strong implementation orientation and focus on delivering ROI
  • Stakeholder management experience
  • Excellent oral and written communications skills and presentation skills
  • Fluent written and spoken English
What’s in it for you?
All of our Corporate Functions professionals receive comprehensive training covering business acumen, technical and professional skills development. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
On top of this, we have an extensive benefits package which includes 30 days’ vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!
What are the next steps?
If this sounds like the ideal role, career and company for you, click below to apply.
If relocation is required in applying to this position, the appointment to the role would be considered an employee driven transfer meaning that the employee will be personally responsible for covering all relocation costs and any costs associated with dependents.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity
Closing Date for Applications 25/0/82018
Accenture reserves the right to close the role prior to this date should a suitable applicant be found.



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