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Marketing Senior Analyst

Job Location: London

Regional Description: United Kingdom

Job Number: 00526628

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- Job description

Role: Marketing Senior Analyst
Location: London, UK
Travel: Limited
Salary: up to £35,000 depending on experience
 
 
Introduction:
 
Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.
 
Join Accenture Operations and you will become part of the largest and most diverse group of business operations specialists in the world. You will be part of a team which provides business process excellence, implements leading cloud technology and builds and transforms client infrastructure services.
 
We are constantly seeking new ways to achieve high performance in our clients’ business operations! We provide technology-enabled business process services to deliver business outcomes and are constantly seeking new ways to achieve high performance in our clients’ business operations
 
Energy Management As-a-service is a stand-alone business practice within Accenture’s Sourcing and Procurement / BPS area as part of Accenture Operations.
 
This role requires an entrepreneurial individual who can operate in a fast growing and evolving marketplace within an area that is experiencing significant growth by taking responsibility and ownership for delivery across 4 key areas:
  • GTM – Retention
  • Campaign Management
  • CRM and Systems
  • Content & Communications
This requires a tactical hands on approach to delivery and meeting immediate business needs across our approach to market with a focus on the Retention Channel.
 
You will take responsibility and ownership for the development and implementation of a marketing activity specifically focused on delivering growth and profitability across the energy management practice working with EALA and NA (and as the business continues to grow globally) by:
  • Leveraging the Accenture Brand
  • Working closely with Accounts to improve retention and enhance customer experience
 
What responsibilities will you have?
 
Take ownership and responsibility for the Retention Channel plans within the  energy management marketing department by:
  • Delivery of compelling communications that are fit for purpose and support the revenue, profitability and growth as outlined in the Energy Management practice area business plan
  • Ensuring Energy Management As-a-Service is embedded in all our marketing material and delivery
Measure and maintain marketing KPI’s including ROI and draw analysis on key trends.
To build solid stakeholder relationships with the Accounts teams as well as other key Heads of Department. 
Develop strong internal relationships with Accenture stakeholders with a particular focus on the wider Marketing team within operations and beyond. 
Undertake all other duties as assigned appropriate to the development of the role and the individual.
Manage the commercial relationships of our third party suppliers and partners. 
Adherence to the Commercial Marketing Plan to deliver the defined projects and activity as well as maintaining the budget in a timely and commercial manner. 
 
 
Go to Market – Retention
Work closely with Accounts team and other Heads of Department to develop, launch and deliver all marketing activities, including such items as collateral material, bespoke case studies, cross sell/upsell campaigns, promotions and third party alliances.
Work with the key stakeholders to define target criteria and develop appropriate approach to market.
Develop retention campaigns through systems, research/surveys and trigger communications.
Deliver retention campaigns including e-comms, events, webinars and product launches/propositions. 
Ensure that we fully understand our existing and prospect Client base and the evolving energy management marketplace through:
  • Client surveys and feedback campaigns
  • Awareness of evolving products and services
  • Market research and competitor analysis
Promotion of the Energy Management As-a-service brand and delivery capability across the wider internal Accenture audience.
 
Campaign Management
Take responsibility for end to end campaign management including planning, creative development, execution and delivery.   Reviewing and demonstrating the ROI, to support client growth within the retention channel. 
Ensure that all campaigns are delivered in a timely manner and on budget, demonstrating cost savings and efficiencies where applicable. 
Take responsibility for delivery of all campaigns to ensure a positive customer experience by superior execution in all areas of the marketing mix and customer touchpoints. 
 
CRM & Systems
Support the chosen CRM within the business.  Developing fit for purpose ways of maintaining our customer data and working towards a single customer view.
Develop a solid understanding of the functions of the CRM and help to educate and motivate the account teams in respect to data integrity.
Ensure data quality and develop data criteria for our retention customers.
Utilise the chosen marketing software within the business to manage the retention customer journey.  Developing trigger communications and touchpoints to support client retention. 
 
Content & Communications
Working with Accenture to ensure that all activities are within the Accenture Guidelines and all within the energy management area are kept up to date and using the right materials
Develop targeted, personalised and relevant content and communications to support the key messages for our retention channel to support business growth. 
Network within the wider Accenture channel developing strong internal relationships with key marketing personnel to enhance the energy management marketing function.
Responsible for delivering high quality professional communication both internally and externally of the company by use of the appropriate media·
What skills & experience are we looking for?
Personal Skills: -
  • Outstanding professional with proven success leading the development and communications of creatively orientated brands and developing business opportunities.
  • This person will have strong people skills and will be able to influence teams and individuals to establish internal and external focus on the business.
  • Ability to interface effectively with individuals of varying backgrounds, levels and expertise.
  • Organised, creative and self-motivated.
  • Able to deliver marketing activities to time and within budget.
  • A critical eye for detail and experienced at multi-tasking.
 
Experience & Skill Set: -
  • Proven and significant experience in business-to-business marketing (ideally within the energy sector)
  • Have the drive, energy and determination to develop and executive a strategy, identify and build new business and manage cross cultural teams.
  • Excellent verbal and written communication skills.
 
What academic qualifications do you need?
  • A degree in marketing or a business related subject or a marketing related professional qualification would be preferable
  • Excellent knowledge of Microsoft Office applications
  • Experience of working with design software (Adobe Photoshop, Indesign, Dreamweaver) is an advantage
 
 
What’s in it for you?
 
All of our Operations professionals receive comprehensive training covering business acumen, technical and professional skills development. You'll also have opportunities to hone your functional skills and expertise in an area of specialisation. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
 
On top of this, we have an extensive benefits package which includes 25 days’ vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!
 
What are the next steps?
 
If this sounds like the ideal role, career and company for you, click below to apply.
 
About Accenture
 
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialised skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
 
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.
 
Closing Date for Applications 31/12/2017
Accenture reserves the right to close the role prior to this date should a suitable applicant be found.
 

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