Job Location: London
Regional Description: United Kingdom
Job Number: 00501894 00501894_en-GB
Role: Marketing Manager - Banking Lead
Salary: up to £70,000 + benefits
Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.
Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables all of our employees to deliver high performance to our clients. Our Corporate Functions professionals work in areas such as Human Resources, Finance, Legal, Marketing and Communications, CIO, Information Security, and Geographic Services.
Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
TJoin a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 401,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. The sheer scale of Accenture’s capabilities and client engagements—and the unique way we innovate, collaborate, operate and deliver value—provides an unparalleled opportunity to grow and advance your career.
The Accenture Financial Services (FS) operating group serves clients in banking, insurance and capital markets. FS is a highly dynamic industry, set to experience continuing disruption and change. Our goal is to be at the heart of these changes, supporting our clients and creating value for the industry.
Marketing & Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic levels—that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates, and drives profitable growth.
Working with the UKI FS Marketing Lead and the UKI Banking Practice Lead you will be responsible for developing and implementing the UKI Banking marketing strategy. Based on the business objectives you will develop, implement and measure marketing campaigns and activities, using a mix of marketing channels to showcase provocative, insightful content around a focused set of client-relevant issues.
Focusing on a content-led strategy you will help us to lead in the new by challenging traditional marketing channels to ensure we integrate digital and social marketing methods to develop, implement and measure marketing campaigns and activities - to showcase provocative, insightful content around a focused set of client-relevant issues, helping us to establish a clear, differentiated voice in the market.
By packaging and promoting our point of view across an integrated mix of traditional and digital marketing channels, we can enable client facing professionals to engage clients in conversations around issues crucial to the growth of their businesses. The overall goals are to create deeper understanding of Accenture’s unique capabilities, help articulate Accenture’s role in the broader UKI FS industry ecosystem and establish a preference for Accenture in top FS market segments and with key banking institutions.
Candidates must be marketing professionals with experience in developing marketing plans and delivering creative, integrated marketing programs across multiple channels such as thought leadership, digital, social media and events to:
Ideally you will have an understanding of financial services as well as digital and business-to-business marketing, preferably in a professional services context. You will be pragmatic and self-assured in your ability to recommend the right marketing approach. You will be proactive, highly organised, a self-starter and experienced in developing content-based marketing campaigns, including the ability to help write content such as blog and social media posts. You must be a team player, with the ability to work with minimal supervision and adept at building senior stakeholder relationships.
As well as the UKI FS Marketing Lead, you will work closely with Accenture’s Banking practice MDs, the Insurance lead marketer, the Global Banking marketing lead and the relevant UKI Services marketers (Digital, Technology, Innovation and Strategy). As a member of the broader Accenture Marketing & Communications team, you will collaborate with members of the UKI and other geographic marketing teams; internal comms, research & insights team and media relations, to deliver market impact and support an integrated, consistent client experience.
In this fast paced role you need to utilise your strong project management skills, stakeholder management skills and the ability to manage competing priorities.
you will be an experienced marketing manager with previous experience working in a professional services firm. You are highly organised, a self-starter and experienced in developing and executing both traditional (events, sponsorships, conferences, direct mailings) and digitally-enabled tactics, as part of a B2B content-based marketing campaign. You must be a team player, with the ability to work with minimal supervision and adept at building senior stakeholder relationships.
Knowledge and skill requirements:
What’s in it for you?
All of our Corporate Functions professionals receive comprehensive training covering business acumen, technical and professional skills development. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
On top of this, we have an extensive benefits package which includes 30 days’ vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!
What are the next steps?
If this sounds like the ideal role, career and company for you, click below to apply.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialised skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.
Closing Date for Applications 20/10/2017
Accenture reserves the right to close the role prior to this date should a suitable applicant be found.
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