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Media Relations Manager Accenture Interactive

Job Location: London

Regional Description: United Kingdom

Job Number: 00501280

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- Job description

Role:  Media Relations Manager - Accenture Interactive

Location: London 

Salary - up to £75,000 + benefits

 


Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.

 

Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables all of our employees to deliver high performance to our clients. Our Corporate Functions professionals work in areas such as Human Resources, Finance, Legal, Marketing and Communications, CIO, Information Security, and Geographic Services.

 

Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.

 


Job Description   


The Media Relations Manager will support the integrated global media relations efforts for Accenture Interactive, the world’s largest and fastest-growing digital agency. The manager will also support Accenture Digital. This person will report to the Accenture Interactive global media lead and Accenture Digital global media lead.


This individual is responsible for: (a) improving the focus, quality and frequency of media coverage; (b) strengthening Accenture’s approach to managing its interaction with the media; (c) ensuring that media relations initiatives are consistent with strategic business objectives; (d) developing and disseminating messages and executing media programs that leverage synergies across other Accenture business areas and operating groups; and (e) improving Accenture’s external profile within the areas supported by Accenture Interactive.


The manager must be able to interpret strategic direction and vision communicated by Accenture Interactive leadership to identify media objectives and established clear metrics for the fiscal year.  They will be tasked to conceive and execute strategic communications campaigns designed to educate and condition the market for opportunities that help to drive Accenture’s business, while working closely with integrated Accenture Interactive and Accenture Digital marketing teams and Corporate Communications colleagues. 


Key Responsibilities:


  • Coordinate with Accenture Interactive marketing leads and relevant business executives to develop media strategies, content and appropriate tactics designed to generate maximum media impact in support of priority business objectives.
  • Coordinate closely with geographic media teams in markets served by Accenture Interactive to ensure that media strategies and tactics executed at the local market level are aligned with global business priorities.  Local media relations teams will continue to be responsible for developing relationships with relevant marketing & advertising, technology and business media contacts.
  • Manage the development and application of Accenture Interactive marketing teams’ messages, as well as major Accenture marketing initiatives, best client engagements and the expertise of Accenture’s senior management, and tailor appropriately for media.
  • Coordinate with Corporate Communications on all engagements, situations or circumstances that could result in negative media coverage.
  • Identify parties who need to be involved either directly or indirectly on media opportunities and activities (e.g., industry groups, local image, capability groups, etc.)
  • Manage agency and internal resources in support of media relations activities.
  • Write and edit news releases, working closely with relevant marketing leads, client engagement teams and other senior executives, client contacts, others as appropriate.
  • Serve as subject matter expert in media relations and communications for others inside Accenture.
  • Team with operating group, business area and local country media team peers, as needed.
  • Share content and information with media team peers to drive stories into the geographies and local marketplace, leverage use of core materials and ensure consistency of messages.
  • Brief relevant senior executives and media team members on media issues related to key business areas within Accenture Interactive.
  • Tailor corporate messages, as appropriate, to Accenture Interactive.
  • Coach/train designated senior spokespersons and others representing the company externally on effective interactions with the media.
Basic Qualifications:

  • Bachelor's degree or other four-year university degree
  • Significant experience in media relations/corporate communications (corporate or agency experience preferred)
  • Significant experience analyzing, disseminating and communication complex information and developing clear "media-ready" messages
  • Preference for a candidate experienced in the marketing/advertising industry and familiar with the agency landscape
  • Excellent written and oral communications skills.  Superior writing capabilities are essential.
  • Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitch letters, bylined articles, op-eds, etc.
  • Detailed knowledge of media relations process in general and Accenture’s media relations policies, including public disclosure requirements and restrictions.
  • Social media (blogs, Twitter, Facebook, LinkedIn, Google+) familiarity and skills required
  • Broad understanding and skills in strategic marketing and communications, especially in area of specialization or crossing more than one functional/technical area.
  • Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others.
  • Broad knowledge of key issues and trends in and affecting the technology and business process outsourcing industries.
  • Broad overall business acumen and knowledge of Accenture’s areas of business.
  • Strong project management, budget management and financial reporting skills.
  • Ability to manage multiple projects under tight deadlines
  • Passion for executing deliverables and programs that are of the highest quality, fully support Accenture’s business strategy and are in line with or exceed leadership expectations.
  • Strong negotiation and conflict-management skills to resolve complex or disputed issues.
  • Ability to influence the highest levels of leadership within Accenture’s large, matrixed organization through relationship-building and strong executive-level presence.
  • Strong teaming skills—ability to work autonomously and independently, yet integrate appropriately with Marketing & Communications colleagues across other business areas, operating groups, geographies, capabilities groups, Corporate Communications.

      What’s in it for you?

       

      All of our Corporate Functions professionals receive comprehensive training covering business acumen, technical and professional skills development. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

       

      On top of this, we have an extensive benefits package which includes 30 days’ vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!

       

      What are the next steps?

       

      If this sounds like the ideal role, career and company for you, click below to apply.

       

      About Accenture

       

      Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialised skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

       

      Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.

       

      Closing Date for Applications 28/10/17

      Accenture reserves the right to close the role prior to this date should a suitable applicant be found.

       

       


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