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May 03, 2018
Using data to explore new perspectives
By: Ana Madrid

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“I was attracted to working at Accenture by its emphasis on diversity.”

As it happens, my name is ‘Madrid’ and this is also where I come from. I could never have imagined as a child doing what I do now; living and working in London especially. Before joining Accenture, I worked at Deloitte. This was after having studied economics in Spain, with an emphasis on econometrics.

As far as I’m concerned, being a data-driven organisation is the only way to be. Advanced Analytics (machine learning) and Big Data are already shaping what we do and, as we are focused on and committed to generating great results for our clients, I can only see it becoming increasingly important to our work in future. Data and data science are a crucial part of what we do here. It also helps us to build the credentials we need to evidence our capabilities.

Diversity will also continue to play a key role. Data gives us a new perspective on how we approach our client’s issues; it therefore makes sense that we embrace as many different perspectives on what that data is capable of.

In my current role, I create new Artificial Intelligence products. It involves a great deal of stakeholder management and lots of difficult technical decisions which, in turn, means you can usually find me in meetings. This reflects the collaborative approach we take to work at Accenture. I’m looking forward to more exciting times ahead. The next big thing on my professional horizon is exploring the scalability of AI.

My inspiration is Belle from Disney’s Beauty and the Beast. She was more concerned with reading and doing what she saw as morally right than with social status. These values and this approach to life I like to reflect in my own.

In terms of my future, I’d like to be able to help others to grow. I believe very much in persevering personally but also giving others the opportunities they need to release their potential. I’d like to see a world where we have more equal rights. This means leveraging diversity to achieve this. People are what make Accenture special; they make working here special too. I’m proud to be a part of what we achieve together as a business.

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