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October 07, 2016
The Marketing Agenda: How do I transform my marketing capabilities for the new digital consumer? - Part 3
By: Joy Bhattacharya

The way customers interact with brands has dramatically changed. Marketers are faced with the challenge of interrupting the customer journey in a way that is both appropriate and contextual at the same time. Christian Howes (Managing Director, Accenture Interactive) considers the rise of Marketectures and the importance of being able to embrace huge advances in technology in a way that is brand appropriate.


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