The way customers interact with brands has dramatically changed. Marketers are faced with the challenge of interrupting the customer journey in a way that is both appropriate and contextual at the same time. Christian Howes (Managing Director, Accenture Interactive) considers the rise of Marketectures and the importance of being able to embrace huge advances in technology in a way that is brand appropriate.
Also featured in The Marketing Agenda:
Mary Firth (Head of Content and Marketing Services at Accenture Interactive) discusses how to fight the battles of customers not wanting to provide their data and the reliance on old infrastructure and technology.
Christine Connor (Managing Director, Digital Marketing, Accenture Interactive) discusses the key themes currently arising in marketing transformation including the key to delivering a strong brand experience and how to use data to engage with customers all of the time.