Scroll Swipe

BLOG

Digital Perspectives

Go digital in the way you work and live with our industry leading insights

October 07, 2016

The Marketing Agenda: How do I transform my marketing capabilities for the new digital consumer? - Part 3

By: Joy Bhattacharya

The way customers interact with brands has dramatically changed. Marketers are faced with the challenge of interrupting the customer journey in a way that is both appropriate and contextual at the same time. Christian Howes (Managing Director, Accenture Interactive) considers the rise of Marketectures and the importance of being able to embrace huge advances in technology in a way that is brand appropriate.

DOWNLOAD VIDEO TRANSCRIPT [PDF]

Also featured in The Marketing Agenda:

Mary Firth (Head of Content and Marketing Services at Accenture Interactive) discusses how to fight the battles of customers not wanting to provide their data and the reliance on old infrastructure and technology.
Christine Connor (Managing Director, Digital Marketing, Accenture Interactive) discusses the key themes currently arising in marketing transformation including the key to delivering a strong brand experience and how to use data to engage with customers all of the time.

{"GetBlogPosts-return":{"author-list": [{"Name":"Joy Bhattacharya","Short_Description":"Managing Director, Accenture Interactive","Long_Description":"Joy is an experienced digital professional with significant experience in helping clients transform their businesses using digital. Joy’s main inspiration is making a difference, and he strives to create a supportive and fun work culture where experimentation is rewarded. At Fjord, Joy is responsible for general management of our EALA business including business growth, studio expansion and increasing our footprint across key clients. Joy also leads Accenture Interactive’s business in the United Kingdom. Prior to joining Accenture, he ran the Financial Services Digital practice for SapientNitro in the United Kingdom.\r\n\r\nJoy has hands-on experience in working with leading organizations across Europe and advising them on a variety of topics ranging from new customer propositions, operating models, emerging digital technologies and digital platforms. He loves working with innovators and disruptors challenging normal conventions and is highly passionate about customer experience-led strategy. He has published several point of views on digital and his current area of research around impact of culture in creating digital organizations.\r\n\r\nIn addition to his great passion for digital, Joy also has a love for quaint country pubs, ideally combined with a cross-country horse ride. His favourite thing to do though is spending time with his four-year-old son.","Url_Bio":"","Url_Image":"//www.accenture.com/t00010101T000000Z__w__/gb-en/_acnmedia/Accenture/Conversion-Assets/Blogs/Images/14/Accenture-Joy-Bhattacharya.png","Social_Linked_In":"http://www.linkedin.com/pub/joydeep-bhattacharya/0/55a/422","Social_Twitter":"https://twitter.com/intent/user?screen_name=","Social_Email":"mailto:j.a.bhattacharya@accenture.com","AuthorId":"{DC965233-A5DE-4196-A777-33C9D1129A80}"}], "tag-list": [{"Url":"/gb-en/blogs/blogs-digital-perspectives?blogTag={DCF91F5C-58C6-4434-9DFA-9E5EC9CD79D8}&author=dc965233-a5de-4196-a777-33c9d1129a80","Tag":"Interactive Agenda","TagId":"{DCF91F5C-58C6-4434-9DFA-9E5EC9CD79D8}"}],"recentpost-list": [{"PostTitle":"The Technology Agenda: How do I ensure I use the best digital tools and techniques for success? Part 2","PostUrl":"/gb-en/blogs/blogs-technology-agenda-part-2-digital-tools-techniques"},{"PostTitle":"The Technology Agenda: How do ensure I use the best digital tools and techniques for success? Part 1","PostUrl":"/gb-en/blogs/blogs-technology-agenda-part-1-digital-tools"},{"PostTitle":"The Marketing Agenda: How do I transform my marketing capabilities for the new digital consumer? - Part 3 ","PostUrl":"/gb-en/blogs/blogs-marketing-agenda-part-3-transform-capabilities"},{"PostTitle":"The Marketing Agenda: How do I transform my marketing capabilities for the new digital consumer? Part 2","PostUrl":"/gb-en/blogs/blogs-marketing-agenda-part-2-transform-capabilities"}], "year-published-list": [{"year":"2018"},{"year":"2017"},{"year":"2016"}], "blog-archive-link": "/gb-en/Home/Blogs/BlogArchive-Digital-Perspectives"}}

BLOG

Digital Perspectives

Popular Tags

More blogs on this topic

Archive

New Starts Now

Already applied to a job?

Sign in with e-mail and password