We are now at a point whereby data, technology and design are coming together. This cohesiveness is enabling branded experiences to differentiate organisations. Christine Connor (Managing Director, Digital Marketing, Accenture Interactive) discusses the key themes currently arising in marketing transformation including the key to delivering a strong brand experience and how to use data to engage with customers all of the time.
Also featured in The Marketing Agenda:
Mary Firth (Head of Content and Marketing Services at Accenture Interactive) discusses how to fight the battles of customers not wanting to provide their data and the reliance on old infrastructure and technology.
Christian Howes (Managing Director, Accenture Interactive) considers the rise of Marketectures and the importance of being able to embrace huge advances in technology in a way that is brand appropriate.