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September 30, 2016
The Marketing Agenda: How do I transform my marketing capabilities for the new digital consumer? Part 2
By: Joy Bhattacharya

We are now at a point whereby data, technology and design are coming together. This cohesiveness is enabling branded experiences to differentiate organisations. Christine Connor (Managing Director, Digital Marketing, Accenture Interactive) discusses the key themes currently arising in marketing transformation including the key to delivering a strong brand experience and how to use data to engage with customers all of the time.


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