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September 21, 2016
The marketing agenda: How do I transform my marketing capabilities for the new digital consumer: Part 1
By: Joy Bhattacharya

It has never been more difficult for CMO’s to grow their brand effectively. Mary Firth (Head of Content and Marketing Services at Accenture Interactive) discusses the importance of micro segmentation and how narrowing down your target audience can aid brand growth. There is a growing need for marketers to focus more on digital transformation and Mary discusses how to fight the battles of customers not wanting to provide their data and the reliance on old infrastructure and technology.


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