It has never been more difficult for CMO’s to grow their brand effectively. Mary Firth (Head of Content and Marketing Services at Accenture Interactive) discusses the importance of micro segmentation and how narrowing down your target audience can aid brand growth. There is a growing need for marketers to focus more on digital transformation and Mary discusses how to fight the battles of customers not wanting to provide their data and the reliance on old infrastructure and technology.
Also featured in The Marketing Agenda:
Christine Connor (Managing Director, Accenture Interactive) considers fours things every CMO should know.
Christian Howes (Managing Director, Accenture Interactive) considers the rise of Marketectures and the importance of being able to embrace huge advances in technology in a way that is brand appropriate.