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September 02, 2016
The Leadership Agenda: What should leadership focus on to succeed in the new digital world: Part 1
By: Joy Bhattacharya

Digital culture is the one thing that we’ve neglected and is the one thing that is really going to drive the next wave of competitive advantage and growth for businesses in the new digital world. Claudia Ribeiro [Senior Manager, Accenture Interactive], considers how culture trumps strategy and discusses how we can foster a new digital culture that gathers colleagues around an ethos of creative innovation.






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