September 09, 2016
The Leadership Agenda: What should leadership focus on to succeed in the new digital world: Part 3
By: $name

The structure of marketing organisations is changing. Today creativity can no longer stand alone, it must be fuelled by insight and data analysis. Focus needs to be on personalised, precision marketing and customer experience. Sohel Aziz, Accenture Interactive managing director, discusses how to realign our current organisational structure to put customers at the centre of a more fluid operating model.

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