Digital Perspectives

Shifting a business model at pace is difficult and simply looking for incremental improvement on your existing business is no longer enough. The new digital face of the consumer demands a different approach. Mark Sherwin, Accenture Interactive managing director, discusses how to evolve business models to respond to customers increasingly liquid expectations.

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Also featured in the Leadership Agenda:

• Claudia Ribeiro [Accenture Interactive Managing Director] considers how culture trumps strategy and discusses how we can foster a new digital culture that gathers colleagues around an ethos of creative innovation.


• Sohel Aziz (Accenture Interactive Managing Director) discusses how to realign our current organisational structure to put customers at the centre of a more fluid operating model.