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September 09, 2016
The Leadership Agenda: What should leadership focus on to succeed in the new digital world: Part 2
By: Joy Bhattacharya

Shifting a business model at pace is difficult and simply looking for incremental improvement on your existing business is no longer enough. The new digital face of the consumer demands a different approach. Mark Sherwin, Accenture Interactive managing director, discusses how to evolve business models to respond to customers increasingly liquid expectations.


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