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September 09, 2016

The Leadership Agenda: What should leadership focus on to succeed in the new digital world: Part 2

By: Joy Bhattacharya

Shifting a business model at pace is difficult and simply looking for incremental improvement on your existing business is no longer enough. The new digital face of the consumer demands a different approach. Mark Sherwin, Accenture Interactive managing director, discusses how to evolve business models to respond to customers increasingly liquid expectations.

DOWNLOAD VIDEO TRANSCRIPT [PDF]

Also featured in the Leadership Agenda:

Claudia Ribeiro [Accenture Interactive Managing Director] considers how culture trumps strategy and discusses how we can foster a new digital culture that gathers colleagues around an ethos of creative innovation.

Sohel Aziz (Accenture Interactive Managing Director) discusses how to realign our current organisational structure to put customers at the centre of a more fluid operating model.

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