May 01, 2019
Hitting sixes with Salesforce
By: Muhammad Abrar Ul Haq
Muhammad Abrar, a part-time cricketer

By way of introduction, I’m Abrar, a part-time cricketer, community evangelist, regular blogger, enthusiastic public speaker and an Accenture Salesforce Technical Architect who has worked with Salesforce technology for almost a decade.

Maiden Over

You could say I got into Salesforce by fate… after graduating, my first role was as a junior developer with a US-based company which, on the first day, gave me a laptop and simply said ‘This is Salesforce’! With no previous knowledge of the technology, I had to research it and learn everything from CRM and ERP, to what Salesforce is and why Salesforce is so important. And from that point on I was hooked.

I started working for Accenture in 2014 and it was a whole mindset change. Even though I was a technical person I needed to start to think and act like a consultant, so I could provide enterprise solutions that will impact our clients not just for now, but for their future as well. That’s where Accenture really helped me to upskill – from a communication perspective and the softer skills side – alongside my technical skills of course.

I now have 16 Salesforce certifications with experience across the suite and have utilised the Salesforce technology across multiple industries. As a technical architect I need to be aware of and on top of all those features that Salesforce provides so I can advise our clients on the best optimal solutions that will help them drive their business efficiently and meet their aspirations.

We have enterprise level clients that need a recognised digital transformation partner to support them as a strategic partner for the long term. Currently I’m working as an enterprise architect with, I would say, the biggest global client in Retail and Consumer Goods and my responsibilities are to analyse multiple Salesforce Orgs across regions (EMEA, APAC, North America). I’m helping in architecture, design, best practices, governance, strategy for their future roadmap, advisory on the best optimal approach for solutions and, highlighting risks. Considering the size and complexity I always need to think about data, performance, scalability, reusability and extensibility.

Leading Edge

Salesforce changed the whole world just with one idea – that everything will be on the Cloud with shared resources and you don’t need to worry about a single thing that you used to do from data centres to bandwidth, network, servers, and anything.

Salesforce is the world's leading secure and scalable enterprise cloud CRM platform. Most importantly all your information is up to date in real time and available wherever you are. You just need an internet connection!

Accenture is Salesforce's #1 global strategic partner and this partnership strengthens every day. We operate at the leading-edge of Salesforce, so being part of the team here gives you immense opportunity to work on some of the most exciting and largest enterprise-level projects – not just in the UK but across the globe. I recently worked on a Salesforce Field Service Lightning (FSL) project with deployment of almost 2K users on Browser/Desktop and Mobile apps – that’s huge! It gives you an idea of how much you need to think about from a scalability, performance and optimisation perspective – for an architect, you really can’t beat it.

The future of Salesforce is Artificial Intelligence and connecting data from the Internet of Things (IoT) to the rest of Salesforce and, we already have Salesforce Einstein engagements with big clients across different industries. Personally, this year I am keenly waiting for features of Customer 360, Einstein Voice and IoT.

Hat Trick

If you’re considering your next career move in Salesforce, Accenture has a big opportunity waiting for you. There are many reasons why you should join us, but my top three would be:

  1. Accenture is the #1 Salesforce global strategic partner, and this means you will get the chance and opportunity to work on large, enterprise-level projects with diverse industries across the globe.
  2. Accenture is the only company that has an effective Salesforce CTA (Certified Technical Architect) Elevate academy recognised by Salesforce and the community. They will help you (from start to finish) through Architect Designer exams and ultimately to attain CTA. In fact, as of today, Accenture has 15 Salesforce CTAs (in total) globally, which is a huge number, and for your own CTA journey you will get a dedicated mentor every step of the way.
  3. The recognition and rewards including initiatives like our Tech Star programme, which I am lucky to be awarded and selected for this year. The programme involves training from Accenture leaders, plus you’ll hear their personal and inspirational stories and meet them in person! This is seen as a great step towards becoming a future technology leader in Accenture.

Muhammad Abrar with Zahra BahrololoumiPhoto with Zahra Bahrololoumi (Senior MD & Technology Director for UK & Ireland) at Kaleidoscope 2018


I’m very much looking forward to being at the London Salesforce World Tour event on 23rd of May and I have been selected for the second time in a row as a speaker. Last year I presented "Make Awesome Admins Happy with the Apex Metadata API" at the Developer Theatre. I was also selected to speak at Dreamforce 2018 on the "Einstein Chat Bot", and this year I’ve been a speaker at Salesforce London's Calling 2019 where I presented a new powerful integration feature the Change Data Capture (CDC).

Muhammad Abrar Presenting at Salesforce World Tour 2018
Muhammad Abrar Presenting at Salesforce Londons-Calling-2019

Accenture is proud to sponsor Salesforce World Tour London and we have a number of exciting developer and breakout sessions lined up this year, where our experts will be speaking about Lightning Web Components (LWC), Field Service Lightning (FSL) and Salesforce Financial Services (FS). If you’re also going to be at the World Tour London, do pop over and say hello!

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