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Digital
Perspectives
New Views. Applied Now.
Emerging digital technologies will transform the lives of millions
New and emerging technologies are helping people with disabilities break down boundaries while making the world more accessible for all. In partnership with the National Theatre, we’re transforming theatre for d/Deaf and hard of hearing theatre goers with smart caption glasses.
The Northern Powerhouse and the technology-powered economy of the future
We have the raw ingredients for future success. But what are the specific technologies that are going to shape how we make the best use of them?
17.07.2018, Allan King
So long, siloes: Creating an end-to-end channel strategy in programmatic advertising
The days of siloed channel strategies are numbered. Brands are now looking to define a unified end-to-end strategy play. So how can they do that?
25.04.2018, Amir Jan Malik
Driving transformation in the food & beverage industry
Solving the gender inequality in the workplace continues to be difficult and slow-moving. However, our report shows that real progress is being made in the TMT industry.
19.02.2018, Justin Lamb
How soggy fries can help mark out the route to an agile data-driven strategy
In today’s fast-moving marketplaces, the gap between creating a strategy and executing it is getting shorter by the day. Instead, what’s needed is an approach based on harnessing the wealth of data available.
19.01.2018, Nnenna Ilomechina
Prepare for the open data revolution
The direction of travel is clear: increasingly open data and API integration opportunities across all industries are being driven by regulation, third-party data sets and consumer expectations for interoperability. If big businesses are to survive their own "open-banking" revolution-they must understand the opportunities this new level of openness offers.
24.11.2017, Peter Dulukanov
Back Office Transformation
Transforming back office functions can help unlock significant value for public sector agencies, listen as Adarsh Parekh explains how.
26.01.2018, Ardash Parekh
How Industry X.0 Can Help Make Pharma Businesses More Innovative
Industry X.0 provides pharma businesses with a way to manage product and process data to achieve new insights that can drive efficiency and innovation. Barry Heavey discusses what this involves.
18.01.2018, Barry Heavey
Industry X.0: Helping pharma adapt to its new normal
Today’s pharma industry is almost unrecognisable from a decade ago. Three key trends have created a new normal for manufacturers. Those that can adapt to this new normal will thrive.
13.12.2017 Barry Heavey
Who gives AI its intelligence?
Where AI gets its intelligence from is an interesting question. There’s always been the potential for marketers, and indeed brands, to show their bias, unconscious or otherwise, in what they create and how they go to market. But when it comes to programming computers to make decisions and take operations on our behalf, this risk becomes amplified.
11.12.2017 Liz Barnesdale
Technology Perspectives from Niamh McKenna
Niamh McKenna, MD in Accenture’s Health and Public Sector consulting practice shares her thoughts on hot new tech trend smart textiles.
01.12.17 Niamh McKenna
Industry X.O: Ready your business for continuing change
Almost every day, it seems, a new technology comes to market with the potential to disrupt the way in which businesses design, manufacture, distribute and market their goods. But what is the value and how effective are these technologies? Ben Salama explores.
24.11.17 Ben Salama
Fjord Live Innovation
How can we make sure artificial intelligence is both ethical and safe? And what if it’s not? How might we address the consequences of badly designed AI? And, more importantly, how can we ensure that AI is always designed for good? These are the big and important questions being asked in the AI world.
03.11.17 Abbie Walsh
How can revenue agencies navigate digital disruption?
In this exciting world, driven by disruption, citizens will continue to look to government to play a leading role in defining the rules and regulations required for the new digital industries. But this cannot be done in isolation, it needs to be done in collaboration with industry, regulators, standards bodies and citizens.
19.10.17 John Baxter
Ensuring digitalisation works for all
Niamh McKenna explores a global, open forum that brings businesses, non-profits and governments together to create a new framework for the design of exceptional, inclusive and ethical digital services.
27.10.17 Niamh Mckenna
Conversational AI: Making technology more human
All of us from time to time suffer from technology rage. Every so often, we’ll come up against an incomprehensible flow of logic: a Gordian Knot of process design that stops us in our tracks. Even the best-designed digital services can drive us to despair as we navigate drop down menus, ‘buttons’ and automated phone systems.
28.10.17 Fernando Lucini
Using AI to make ads more human
Advertising has never been more dependent on technology. Artificial Intelligence and automation are transforming the profession, and giving rise to new disciplines such as programmatic and next-generation advertising.
27.10.17 Niamh Mckenna
Industry X.0: an even more powerful force in A&D than other sectors
The message is clear. To capitalise on Industry X.0, you don’t need a factory full of robots and thousands of machines churning out data. You just need manufacturing processes that can be made faster, easier and better.
31.08.17 Nicholas Wright
Improve your cybersecurity in six steps
If you want an effective cybersecurity strategy, you need to understand the performance of the security measures you have in place.
17.08.17 Rick Hemsley
The missing link between AI and business benefit
In any major transformation, the hardest thing is knowing where to start. Accenture recently brought together a panel of experts to discuss the AI projects they've already brought to fruition. Participants from HMRC, Hedgehog Lab and Teesside University shared their experiences in robotics, AI and Machine Learning; and in the process developed six important steps that all businesses should take when they implement an AI system.
14.08.17 Christopher Walker
Cybersecurity – the business challenge of our age
Take any week on any year and you can bet there’ll be a report of a cybersecurity breach somewhere. Solving the cybersecurity challenge is one of the most important businesses challenges of our age – if not the most important.
27.07.17 Rick Hemsley
Blockchain security: What do you need to consider?
Blockchain has reached a tipping point. Accenture has created a system that makes it easier for blockchain users to store their security credentials in hardware security modules (HSM). Unlike vulnerable digital wallets, our new approach isolates the credentials from the rest of the network, making them virtually impossible to access without permission.
04.08.17 Paul Thomas
How to Ensure Your Technology Stack is Fit for Machine Learning
Your competitors are already looking at implementing new approaches to transforming customer conversations, make sure you can remain competitive by doing the same.
21.07.17 Matthew O'Kane
Liquid Workforce: Will flexibility bring us a better future?
Do we fully understanf the ethics of flexible working, the so-called “gig economy” used by the likes of Uber etc? How do governments respond to disruptive working practices, where we have not fully understood the implications? Find out more here.
21.07.17 Niamh McKenna
Blockchain implementation in the public sector
There’s a good opportunity here for public sector agencies to embrace blockchain implementations to find new ways to address these challenges, to support their workforce and to increase the value of the services delivered to citizens.
20.07.17 Victoria Thorpe
Adopting Machine Learning? First Rearchitect Your Data
With the rise of the machines, therefore, comes a responsibility to rebuild data processes to optimise them for Machine Learning.
29.06.17 Matthew O'Kane
Industry X.0 can help make Pharma businesses more innovative
By seamlessly integrating data across their operations, leading manufacturers can use it to improve the design of products and create new after-market services.
11.01.2018, Barry Heavey
Mitigating the Meltdown/Spectre vulnerabilities
What can organisations do to build some resilience against Meltdown and Spectre? We have identified six steps that all businesses should take immediately.
27.02.2018, Rick Hemsley
Responsible AI – bringing people, government and business together
As we move into the AI era, the principal challenge is how to develop the new relevant skills and talent that will be needed. But who's responsibility is it? Government, business or citizens?
06.11.2018, Fernando Lucini
AI and caring for the elderly
New digital technologies are normally associated with millennial's – and of course that makes sense as they are the first digitally-native generation. But where does that leave the elderly?
06.26.2018 Laetitia Cailleteau
GDPR: An opportunity to connect with your people
Many are wrestling with a variety of questions on how to prepare for May 2018, from thinking about building, maintaining and measuring consumer trust, to ways of sourcing and sharing customer and employee data. Nick Taylor's message: Don't panic, GDPR is an opportunity!
06.12.2017 Nick Taylor
Built to last: A sustainable analytics approach
Accenture MD Chris Gray talks data management and its value for your organisation. He believes there are five key areas of analytics adoption that need to be addressed for organisational success. Watch the video to find out more.
23.11.17 Chris Gray
Analytics at Scale Requires Skills at Scale
Digital transformation has passed its tipping point: every business today knows that it must embrace digital to remain relevant to customers and competitive in increasingly challenging markets. As they do so, one element is proving fundamental: the ability of enterprises to leverage data analytics at scale.
21.11.17
Improving life sciences through advanced supply chain analytics
The innovative use of data and technology can ensure improved patient outcomes and provide business profitability. Companies must leverage the opportunities presented by Advanced Analytics, Digitisation and Augmented Reality to enhance their supply chains. The opportunity is there for those willing to lead in the new era of Life Sciences.
08.08.17 Oonagh O'Shea
How to ensure your technology stack is fit for machine learning
This is the Customer Journey 2.0: a machine-enabled experience that is always-on, flexible and laser-focused on giving the customer exactly what they want, as they want it. You can be sure that your competitors are already looking at implementing this new approach to transforming customer conversations. Make sure you can remain competitive by doing the same.
21.07.17 Matthew O'Kane
Machine testing times for machine learning
We’re at an important stage in the development of AI: We’ve created machines that can improve their own operation without human input. But how did we get here?
25.05.17 Shalini Chaudhari
Creating a true omnichannel experience
We all know what today's non-stop customers want from the companies they do business with; a seamless buying journey that's integrated and consistent across different channels. And an immersive, intelligent experience that understands and anticipates their needs, dramatically reducing the thinking and effort required.
18.04.17 Heena Patel
6 years of digital innovation with 6 nations
Six years as the Official Technology Partner for the RBS 6 Nations Rugby has taken Accenture Digital on an incredible journey of discovery. The partnership has allowed us to develop and showcase new and emerging digital technologies that have not only changed the way sports fans engage with Rugby’s Greatest Championship, but has also highlighted their uses for a much wider business audience.
06.02.17 Arabel Bailey
Connected cars
Connected technologies in vehicles have progressed far beyond the point of being considered novelty or luxury. Automotive customers have already embraced GPS navigation devices that help improve their driving experience, as well as taking advantage of smartphone apps and services that offer relevant and timely information about traffic and weather on the road.
24.06.16 Luca Mentuccia
The future is in applications
Continuous technological innovation is disrupting every industry; opening up new revenue streams and opportunities for market expansion.
27.06.16 Shalini Chaudhari
Machine testing times for machine learning
Increasingly, businesses are integrating machines and software intelligence to make their organisations more efficient, capture larger market share and be the digital disrupters in their industry. In the age of intelligent automation, success will come to businesses with the right skills, the right development culture and the right focus on testing and quality.
24.10.16 Shalini Chaudhari
Transform your customer relationships
Andrew Whelan explores how immersive experiences could transform your relationship with customers.
27.11.2017, Andrew Whelan
The strength of scale
The speed at which new innovations can scale is overwhelming. This changing landscape creates exciting new opportunities, but at the same time this rate of change poses a set of questions for established brands. Which technologies are going to have real, long-lasting impact and which will disappear quickly from view?
23.11.2017 Lawrence Weber
Why It’s Time to Rethink Your Advertising Channels
A recent PageFair report shows that 11 percent of the global internet population is blocking ads. It’s a major commercial problem, with publishers set to lose more than $27bn dollars in revenue by 2020 as a result. Consumers are fighting back, and a frictionless experience is being sought. Alexandre Naressi explores how it ca be achieved.
05.12.2017 Alexandre Naressi
Reflections on Wired Live 2017
"For me, there are two key takeaways from this year’s Wired Live', says our Hugo Pinto. 'The first is the need for companies to think about how their use of technology can be more impactful on a much wider scale. The second is the need for companies to be bold in thinking about the size of the problems they’re looking to solve."
16.11.17 Hugo Pinto
What data-driven marketing means for utilities companies
We’re entering a new age where customers are taking more control of their relationships with brands, and expect more in return for access to their personal data. Fast-moving utilities can use this trend to their advantage, creating customer-experiences that build customer intimacy and enable a new range of hyper-personalised, context-aware services.
27.06.17 Mark Sherwin
Robots as carers and customer service executives
AI will transform the way that public services currently work, and provide enormous benefits to both the service providers and citizens. However public services need to establish the right legal and ethical frameworks to ensure that these changes are managed effectively and positively.
16.06.17 Nicola Smith
The reinvention of retail marketing
What drives consumers in the retail space? We believe the future for retailers is to embrace data and marketing automation to build more intimate relationships with their customers.
09.06.17 Russell Marsh
The rise of the micro-volunteer
"Micro-volunteering", as it’s known, allows employees to dedicate as little or as much time as they like to support their cause, and at a time that suits them. This approach helps society, empowers our employees and enhances our ability to attract and retain the next generation of talent.
02.06.17 Mohini Rao
Designing for humans
Read how we believe considering and responding to human behaviour gives businesses an unprecedented opportunity to transform their relationships with people.
16.05.17 Emma McGuigan
Tech Vision 2017: An overview
This is the first article in a series that looks at our Technology Vision 2017. We have distilled the five trends that sit within this report into short videos that see our experts unravel key questions around this year's themes.
31.03.17 Michael Biltz
Open API's in banking services
When it comes to banking, the Open Business model enabled by APIs promises much. APIs make it possible for the products and services of one company to connect with those of another for increased value. By opening its data, functionality and services to third-party developers, a business can expand its innovation capability to comprise an entire ecosystem of partners.
26.01.17 George Marcotte
A day in a connected world
When people talk about the Internet of Things conversation often moves quickly to some of its more novel examples. We’ve all heard how your kettle can “talk” to your fridge, which then informs your local supermarket that you’re running low on milk. But we’ve also managed to live our lives without needing such a service so far; is it really necessary?
13.01.17 Michael Hobbs
Blockchain—changing the way we do business
Every so often a new technology comes along that has the potential to completely transform the way we interact and do business with each other and organisations. Blockchain is one of these revolutionary innovations.
06.01.17 Paul Thomas
The secret to authentic content
Implementing cross-device, multi-touch attribution across many content pieces in many different environments is hard. But ultimately it’s the only way that CMOs will truly understand audience behaviours within both investment planning and optimisation.
09.01.2018, Mary Firth
Fjord Trends 2018
Navigating tension to innovate and design for positive, long-lasting change.
12.01.2018, Abbie Walsh
The Generation Mix Up
Keith Joughin explores how we can create a positive, meaningful and relatively personalised employee experience for all public-sector workers.
24.04.2018, Keith Joughin
A skirmish for talent
The war for talent isn’t one big battle; it’s being fought as myriad skirmishes, across every level of every organisation and involving every employee, employer and government department. Today, every line manager and team lead must understand the importance of trying to source, recruit and retain talent.
10.05.2018, Keith Joughin
Human-Machine Collaboration
Humans helping machines helps humans. Payal Vasudeva discusses exactly how AI is likely to benefit organisations and society, and what enterprises need to do to accelerate change.
23.01.2018, Payal Vasudeva
Does mobile-first approach miss the point?
The desktop is dead, and if you want to engage with Generation Y, let alone Generation Z, you will need to be mobile first. That's what a quick glance at statistics on the growth of mobile in the United Kingdom will tell you, usually painting it as a channel that owes its success to attention stolen from the desktop.
16.02.17 Peter Rogers
Keeping your mobile consumers engaged
Mobile is increasingly the first opportunity a business has to surprise and delight a customer, but first impressions are not enough. A business must continue to meet the evolving expectations of its customers. How can you keep them coming back for more?
05.06.17 Michael Hobbs
How to keep your apps healthy
How can they keep their app store up and running continuously? The answer is through improved app management that delivers. Find out more.
29.11.16 Michael Hobbs
Increase the success of your mobile app
So you’re releasing a mobile app into the marketplace. How will you know if it’s a success? How will you understand how it’s performing and how to improve it over time? Find out here.
15.11.16 Michael Hobbs
IoT is transforming payments
The past ten years has seen a greater level of innovation in the way we pay for goods than the previous 1,000. But this is only the start. Thanks to unprecedented connectivity between people, places and things—otherwise known as the Internet of Things (IoT)—the rate of change is only going to increase.
11.11.16 Paul Thomas
Make your mobile app stand out
Welcome to our blog series on “AppOps”—the processes and tools by which companies can best operate and manage their mobile applications. This first article talks you through how to make your mobile app stand out.
28.10.16 Michael Hobbs
Digital solutions to help build trust
To build relationship the police must engage the public through digital tools and channels with which people are most familiar.
24.06.16 Allan Fairley
Technology in the courtroom
Digital Justice is part of the “Future of Public Services” series from the UK Government think-tank “Reform” and Accenture.
27.06.16 Louise Seymour
Innovation—The power behind the Northern Powerhouse
Allan King explores how driving the Northern Powerhouse forward requires all of us—business, education, and government—to work together and bring all our talents to the table.
19.06.2018, Allan King
Three key actions to drive effective use of the cloud
The cloud is essential to bring to life the compelling connected-Government innovations that are transforming the world and grabbing the headlines.
30.06.17 Neil Bacon
Journey to the cloud: Deliver first-rate citizen services
The UK Government is facing unprecedented technology and political change, but unfortunately are still behind in Cloud adoption as the skills gap across the public sector increases. It’s been shown time and again that a fast migration to cloud provides quick organisational savings and rewards.
04.04.17 Kamran Ikram
Why the public sector is embracing public cloud services
The UK’s public sector is on course to embrace the public cloud. In a recent blog post on the subject, James Stewart, Director of Technical Architecture and Head of Technology at the Government Digital Service, indicated that the Government is “on a journey away from the Public Services Network” (PSN), and encourages departments to use public cloud alternatives. Here, I’m going look at why the Government is recommending this move and how it’ll benefit public sector departments and the public.
17.02.17 Simon Mitchell
Turning digital dreams into a reality
In my more recent conversations with execs across multiple industries, there are several issues which are blamed for keeping them awake at night, the three most commonly cited are: How do we retain our customers and earn their trust? How do we increase our employee engagement? How do we become more agile and rapidly innovate?
7.05.16 Nick Taylor
Digital Transformation 2.0
“Chapter One” in the digital revolution is drawing to a close. Digital is no longer an add-on: It should be a core part of any business.
27.06.16 Narry Singh
Mitigating the Meltdown/Spectre Vulnerabilities
What can organisations do to build some resilience against Meltdown and Spectre? Rick discusses six steps that all businesses should take immediately.
30.03.2018, Rick Hemsley
Popular Reads
Here’s how we can get more women into digital careers
When it comes to getting a greater number of women into digital careers, there’s a huge mountain to climb. Men have a higher rate of “digital fluency,” yet nations with higher rates of digital fluency among women also have higher rates of workplace gender equality. Digital fluency therefore has a significant impact on women’s potential to achieve workplace parity with men.
02.06.17 Mohini Rao
Solving the skills gap at scale
The skills gap is one of the most pressing problems facing UK businesses, with unemployment expected to cost the country around £28bn over the next decade. At Accenture we believe that this gap will only be bridged if we think big, and affect large-scale change in a joined-up way. With the advent of digital technology, we are now able to do just that.
12.01.17 Mohini Rao
Bridging the digital skills gap
As the United Kingdom weathers the storm of Brexit, optimising every part of our economy will be more important than ever, and this means ensuring small businesses can seize the opportunities afforded by digital.
06.12.16 Mohini Rao
Welcome to the Screen Age
Smart devices and the digital services they support are now central to our lives. Whether we are watching films, managing our fitness regimes, booking doctors’ appointments, or even just catching up with friends, there is a good chance we are doing so over a smartphone, tablet, smartwatch or other digital screen. You are most likely reading this blog on one.
7.05.16 Ewan Mackay
The way you make me feel
I counted them all up the other day: I own no fewer than six smart devices. Like most people my age—I’m 26—I own a smartphone and a tablet, but I also own a smartwatch, a laptop, a PC and a smart TV. I guess that makes me more of a screenager than most. Let’s put it this way: If I had to part with my digital tech for more than an hour I’d probably start having panic attacks.
7.05.16 Nabil Alizai
The digital skills gap
It’s official—the UK is experiencing a digital skills crisis. The UK needs another 745,000 workers with digital skills by 2017 and with the skills gap costing the economy around £63bn a year in lost income—urgent action is needed.
7.05.16 Mohini Rao