Skip to main content Skip to Footer


Digital Perspectives
New views. Applied now.

Digital Perspectives

New Views. Applied Now.

Tackling ethics in AI

Grappling with how to avoid the potentially damaging consequences of ethical lapses or failure in AI? Our Global Responsible AI Lead, Rumman Chowdhury explores how we might tackle this topic.

Read more



The Northern Powerhouse and the technology-powered economy of the future

The Northern Powerhouse and the technology-powered economy of the future

We have the raw ingredients for future success. But what are the specific technologies that are going to shape how we make the best use of them?

17.07.2018, Allan King

It's time to stop getting innovation wrong

It's time to stop getting innovation wrong

For most companies, innovation is not yet front and centre of their business. James Leach explores why it needs to be.

06.07.2018, James Leach

Truth, trust and brand in the Age of Intelligence

Truth, trust and brand in the Age of Intelligence

In the age of intelligence, the lines between truth and fiction are blurring. What does that mean for brands—both in how they use AI and in how they might be affected by it?

07.05.2018, Ray Eitel - Porter

Maritime in the New: Digital promises pervasive end-to-end transformation for naval shipbuilders

Maritime in the New: Digital promises pervasive end-to-end transformation for naval shipbuilders

This Accenture blog looks at the disruption faced by the naval shipbuilding industry and how digital promises pervasive end-to-end transformation.

04.06.2018, Adrian Spragg

So long, siloes: Creating an end-to-end channel strategy in programmatic advertising

The days of siloed channel strategies are numbered. Brands are now looking to define a unified end-to-end strategy play. So how can they do that?

25.04.2018, Amir Jan Malik

Driving transformation in the food & beverage industry

Solving the gender inequality in the workplace continues to be difficult and slow-moving. However, our report shows that real progress is being made in the TMT industry.

19.02.2018, Justin Lamb

How soggy fries can help mark out the route to an agile data-driven strategy

In today’s fast-moving marketplaces, the gap between creating a strategy and executing it is getting shorter by the day. Instead, what’s needed is an approach based on harnessing the wealth of data available.

19.01.2018, Nnenna Ilomechina

Prepare for the open data revolution

The direction of travel is clear: increasingly open data and API integration opportunities across all industries are being driven by regulation, third-party data sets and consumer expectations for interoperability. If big businesses are to survive their own "open-banking" revolution-they must understand the opportunities this new level of openness offers.

24.11.2017, Peter Dulukanov

Back Office Transformation

Transforming back office functions can help unlock significant value for public sector agencies, listen as Adarsh Parekh explains how.

26.01.2018, Ardash Parekh

How Industry X.0 Can Help Make Pharma Businesses More Innovative

Industry X.0 provides pharma businesses with a way to manage product and process data to achieve new insights that can drive efficiency and innovation. Barry Heavey discusses what this involves.

18.01.2018, Barry Heavey

Industry X.0: Helping pharma adapt to its new normal

Today’s pharma industry is almost unrecognisable from a decade ago. Three key trends have created a new normal for manufacturers. Those that can adapt to this new normal will thrive.

13.12.2017 Barry Heavey

Who gives AI its intelligence?

Where AI gets its intelligence from is an interesting question. There’s always been the potential for marketers, and indeed brands, to show their bias, unconscious or otherwise, in what they create and how they go to market. But when it comes to programming computers to make decisions and take operations on our behalf, this risk becomes amplified.

11.12.2017 Liz Barnesdale

Technology Perspectives from Niamh McKenna

Niamh McKenna, MD in Accenture’s Health and Public Sector consulting practice shares her thoughts on hot new tech trend smart textiles.

01.12.17 Niamh McKenna

Industry X.O: Ready your business for continuing change

Almost every day, it seems, a new technology comes to market with the potential to disrupt the way in which businesses design, manufacture, distribute and market their goods. But what is the value and how effective are these technologies? Ben Salama explores.

24.11.17 Ben Salama

Fjord Live Innovation

How can we make sure artificial intelligence is both ethical and safe? And what if it’s not? How might we address the consequences of badly designed AI? And, more importantly, how can we ensure that AI is always designed for good? These are the big and important questions being asked in the AI world.

03.11.17 Abbie Walsh

How can revenue agencies navigate digital disruption?

In this exciting world, driven by disruption, citizens will continue to look to government to play a leading role in defining the rules and regulations required for the new digital industries. But this cannot be done in isolation, it needs to be done in collaboration with industry, regulators, standards bodies and citizens.

19.10.17 John Baxter

Ensuring digitalisation works for all

Niamh McKenna explores a global, open forum that brings businesses, non-profits and governments together to create a new framework for the design of exceptional, inclusive and ethical digital services.

27.10.17 Niamh Mckenna

Conversational AI: Making technology more human

All of us from time to time suffer from technology rage. Every so often, we’ll come up against an incomprehensible flow of logic: a Gordian Knot of process design that stops us in our tracks. Even the best-designed digital services can drive us to despair as we navigate drop down menus, ‘buttons’ and automated phone systems.

28.10.17 Fernando Lucini

Using AI to make ads more human

Advertising has never been more dependent on technology. Artificial Intelligence and automation are transforming the profession, and giving rise to new disciplines such as programmatic and next-generation advertising.

27.10.17 Niamh Mckenna

Industry X.0: an even more powerful force in A&D than other sectors

The message is clear. To capitalise on Industry X.0, you don’t need a factory full of robots and thousands of machines churning out data. You just need manufacturing processes that can be made faster, easier and better.

31.08.17 Nicholas Wright

Improve your cybersecurity in six steps

If you want an effective cybersecurity strategy, you need to understand the performance of the security measures you have in place.

17.08.17 Rick Hemsley

The missing link between AI and business benefit

In any major transformation, the hardest thing is knowing where to start. Accenture recently brought together a panel of experts to discuss the AI projects they've already brought to fruition. Participants from HMRC, Hedgehog Lab and Teesside University shared their experiences in robotics, AI and Machine Learning; and in the process developed six important steps that all businesses should take when they implement an AI system.

14.08.17 Christopher Walker

Cybersecurity – the business challenge of our age

Take any week on any year and you can bet there’ll be a report of a cybersecurity breach somewhere. Solving the cybersecurity challenge is one of the most important businesses challenges of our age – if not the most important.

27.07.17 Rick Hemsley

Blockchain security: What do you need to consider?

Blockchain has reached a tipping point. Accenture has created a system that makes it easier for blockchain users to store their security credentials in hardware security modules (HSM). Unlike vulnerable digital wallets, our new approach isolates the credentials from the rest of the network, making them virtually impossible to access without permission.

04.08.17 Paul Thomas

How to Ensure Your Technology Stack is Fit for Machine Learning

Your competitors are already looking at implementing new approaches to transforming customer conversations, make sure you can remain competitive by doing the same.

21.07.17 Matthew O'Kane

Liquid Workforce: Will flexibility bring us a better future?

Do we fully understanf the ethics of flexible working, the so-called “gig economy” used by the likes of Uber etc? How do governments respond to disruptive working practices, where we have not fully understood the implications? Find out more here.

21.07.17 Niamh McKenna

Blockchain implementation in the public sector

There’s a good opportunity here for public sector agencies to embrace blockchain implementations to find new ways to address these challenges, to support their workforce and to increase the value of the services delivered to citizens.

20.07.17 Victoria Thorpe

Adopting Machine Learning? First Rearchitect Your Data

With the rise of the machines, therefore, comes a responsibility to rebuild data processes to optimise them for Machine Learning.

29.06.17 Matthew O'Kane

Industry X.0 can help make Pharma businesses more innovative

By seamlessly integrating data across their operations, leading manufacturers can use it to improve the design of products and create new after-market services.

11.01.2018, Barry Heavey

Mitigating the Meltdown/Spectre vulnerabilities

What can organisations do to build some resilience against Meltdown and Spectre? We have identified six steps that all businesses should take immediately.

27.02.2018, Rick Hemsley

Responsible AI – bringing people, government and business together

Responsible AI – bringing people, government and business together

As we move into the AI era, the principal challenge is how to develop the new relevant skills and talent that will be needed. But who's responsibility is it? Government, business or citizens?

06.11.2018, Fernando Lucini

CogX—Tackling the challenge of ethics in AI

CogX—Tackling the challenge of ethics in AI

A look at how we tackle potential unfairness as we develop ever more sophisticated AI products and services.

06.06.2018, Rumman Chowdhury

AI and caring for the elderly

AI and caring for the elderly

New digital technologies are normally associated with millennial's – and of course that makes sense as they are the first digitally-native generation. But where does that leave the elderly?

06.26.2018 Laetitia Cailleteau

GDPR: An opportunity to connect with your people

Many are wrestling with a variety of questions on how to prepare for May 2018, from thinking about building, maintaining and measuring consumer trust, to ways of sourcing and sharing customer and employee data. Nick Taylor's message: Don't panic, GDPR is an opportunity!

06.12.2017 Nick Taylor

Built to last: A sustainable analytics approach

Accenture MD Chris Gray talks data management and its value for your organisation. He believes there are five key areas of analytics adoption that need to be addressed for organisational success. Watch the video to find out more.

23.11.17 Chris Gray

Analytics at Scale Requires Skills at Scale

Digital transformation has passed its tipping point: every business today knows that it must embrace digital to remain relevant to customers and competitive in increasingly challenging markets. As they do so, one element is proving fundamental: the ability of enterprises to leverage data analytics at scale.


Improving life sciences through advanced supply chain analytics

The innovative use of data and technology can ensure improved patient outcomes and provide business profitability. Companies must leverage the opportunities presented by Advanced Analytics, Digitisation and Augmented Reality to enhance their supply chains. The opportunity is there for those willing to lead in the new era of Life Sciences.

08.08.17 Oonagh O'Shea

How to ensure your technology stack is fit for machine learning

This is the Customer Journey 2.0: a machine-enabled experience that is always-on, flexible and laser-focused on giving the customer exactly what they want, as they want it. You can be sure that your competitors are already looking at implementing this new approach to transforming customer conversations. Make sure you can remain competitive by doing the same.

21.07.17 Matthew O'Kane

Machine testing times for machine learning

We’re at an important stage in the development of AI: We’ve created machines that can improve their own operation without human input. But how did we get here?

25.05.17 Shalini Chaudhari

Creating a true omnichannel experience

We all know what today's non-stop customers want from the companies they do business with; a seamless buying journey that's integrated and consistent across different channels. And an immersive, intelligent experience that understands and anticipates their needs, dramatically reducing the thinking and effort required.

18.04.17 Heena Patel

6 years of digital innovation with 6 nations

Six years as the Official Technology Partner for the RBS 6 Nations Rugby has taken Accenture Digital on an incredible journey of discovery. The partnership has allowed us to develop and showcase new and emerging digital technologies that have not only changed the way sports fans engage with Rugby’s Greatest Championship, but has also highlighted their uses for a much wider business audience.

06.02.17 Arabel Bailey

Connected cars

Connected technologies in vehicles have progressed far beyond the point of being considered novelty or luxury. Automotive customers have already embraced GPS navigation devices that help improve their driving experience, as well as taking advantage of smartphone apps and services that offer relevant and timely information about traffic and weather on the road.

24.06.16 Luca Mentuccia

Creepy vs. cool: Getting personalisation right

Accenture recently surveyed 1,000 American customers to highlight what they found “creepy” and “cool” in a personalised shopping experience.

27.06.16 David Richards

The future is in applications

Continuous technological innovation is disrupting every industry; opening up new revenue streams and opportunities for market expansion.

27.06.16 Shalini Chaudhari

Machine testing times for machine learning

Increasingly, businesses are integrating machines and software intelligence to make their organisations more efficient, capture larger market share and be the digital disrupters in their industry. In the age of intelligent automation, success will come to businesses with the right skills, the right development culture and the right focus on testing and quality.

24.10.16 Shalini Chaudhari

From shopkeeper to customerkeeper

From shopkeeper to customerkeeper

Digital has done something truly extraordinary to retail. The once solid foundations of long-established principles have fallen away with remarkable speed. Find out more.

06.22.2018, Suzy Ross

Transform your customer relationships

Andrew Whelan explores how immersive experiences could transform your relationship with customers.

27.11.2017, Andrew Whelan

Why your brand needs a creative MOT

What do we really want from brands? The answer to this question is changing dramatically. The consumer is in charge, and is peering through the cracks with a knowing sneer. John Wilkins discusses.

24.11.2017, Jon Wilkins

The strength of scale

The strength of scale

The speed at which new innovations can scale is overwhelming. This changing landscape creates exciting new opportunities, but at the same time this rate of change poses a set of questions for established brands. Which technologies are going to have real, long-lasting impact and which will disappear quickly from view?

23.11.2017 Lawrence Weber

Why It’s Time to Rethink Your Advertising Channels

A recent PageFair report shows that 11 percent of the global internet population is blocking ads. It’s a major commercial problem, with publishers set to lose more than $27bn dollars in revenue by 2020 as a result. Consumers are fighting back, and a frictionless experience is being sought. Alexandre Naressi explores how it ca be achieved.

05.12.2017 Alexandre Naressi

Reflections on Wired Live 2017

"For me, there are two key takeaways from this year’s Wired Live', says our Hugo Pinto. 'The first is the need for companies to think about how their use of technology can be more impactful on a much wider scale. The second is the need for companies to be bold in thinking about the size of the problems they’re looking to solve."

16.11.17 Hugo Pinto

What data-driven marketing means for utilities companies

We’re entering a new age where customers are taking more control of their relationships with brands, and expect more in return for access to their personal data. Fast-moving utilities can use this trend to their advantage, creating customer-experiences that build customer intimacy and enable a new range of hyper-personalised, context-aware services.

27.06.17 Mark Sherwin

Robots as carers and customer service executives

AI will transform the way that public services currently work, and provide enormous benefits to both the service providers and citizens. However public services need to establish the right legal and ethical frameworks to ensure that these changes are managed effectively and positively.

16.06.17 Nicola Smith

The reinvention of retail marketing

What drives consumers in the retail space? We believe the future for retailers is to embrace data and marketing automation to build more intimate relationships with their customers.

09.06.17 Russell Marsh

The rise of the micro-volunteer

"Micro-volunteering", as it’s known, allows employees to dedicate as little or as much time as they like to support their cause, and at a time that suits them. This approach helps society, empowers our employees and enhances our ability to attract and retain the next generation of talent.

02.06.17 Mohini Rao

Designing for humans

Read how we believe considering and responding to human behaviour gives businesses an unprecedented opportunity to transform their relationships with people.

16.05.17 Emma McGuigan

Tech Vision 2017: An overview

This is the first article in a series that looks at our Technology Vision 2017. We have distilled the five trends that sit within this report into short videos that see our experts unravel key questions around this year's themes.

31.03.17 Michael Biltz

Open API's in banking services

When it comes to banking, the Open Business model enabled by APIs promises much. APIs make it possible for the products and services of one company to connect with those of another for increased value. By opening its data, functionality and services to third-party developers, a business can expand its innovation capability to comprise an entire ecosystem of partners.

26.01.17 George Marcotte

A day in a connected world

When people talk about the Internet of Things conversation often moves quickly to some of its more novel examples. We’ve all heard how your kettle can “talk” to your fridge, which then informs your local supermarket that you’re running low on milk. But we’ve also managed to live our lives without needing such a service so far; is it really necessary?

13.01.17 Michael Hobbs

Blockchain—changing the way we do business

Every so often a new technology comes along that has the potential to completely transform the way we interact and do business with each other and organisations. Blockchain is one of these revolutionary innovations.

06.01.17 Paul Thomas

The secret to authentic content

Implementing cross-device, multi-touch attribution across many content pieces in many different environments is hard. But ultimately it’s the only way that CMOs will truly understand audience behaviours within both investment planning and optimisation.

09.01.2018, Mary Firth

Fjord Trends 2018

Navigating tension to innovate and design for positive, long-lasting change.

12.01.2018, Abbie Walsh

The Generation Mix Up

Keith Joughin explores how we can create a positive, meaningful and relatively personalised employee experience for all public-sector workers.

24.04.2018, Keith Joughin

Here’s how we can get more women into digital careers

When it comes to getting a greater number of women into digital careers, there’s a huge mountain to climb. Men have a higher rate of “digital fluency,” yet nations with higher rates of digital fluency among women also have higher rates of workplace gender equality. Digital fluency therefore has a significant impact on women’s potential to achieve workplace parity with men.

02.06.17 Mohini Rao

Solving the skills gap at scale

The skills gap is one of the most pressing problems facing UK businesses, with unemployment expected to cost the country around £28bn over the next decade. At Accenture we believe that this gap will only be bridged if we think big, and affect large-scale change in a joined-up way. With the advent of digital technology, we are now able to do just that.

12.01.17 Mohini Rao

Bridging the digital skills gap

As the United Kingdom weathers the storm of Brexit, optimising every part of our economy will be more important than ever, and this means ensuring small businesses can seize the opportunities afforded by digital.

06.12.16 Mohini Rao

Welcome to the Screen Age

Smart devices and the digital services they support are now central to our lives. Whether we are watching films, managing our fitness regimes, booking doctors’ appointments, or even just catching up with friends, there is a good chance we are doing so over a smartphone, tablet, smartwatch or other digital screen. You are most likely reading this blog on one.

7.05.16 Ewan Mackay

The way you make me feel

I counted them all up the other day: I own no fewer than six smart devices. Like most people my age—I’m 26—I own a smartphone and a tablet, but I also own a smartwatch, a laptop, a PC and a smart TV. I guess that makes me more of a screenager than most. Let’s put it this way: If I had to part with my digital tech for more than an hour I’d probably start having panic attacks.

7.05.16 Nabil Alizai

The digital skills gap

It’s official—the UK is experiencing a digital skills crisis. The UK needs another 745,000 workers with digital skills by 2017 and with the skills gap costing the economy around £63bn a year in lost income—urgent action is needed.

7.05.16 Mohini Rao

A skirmish for talent

The war for talent isn’t one big battle; it’s being fought as myriad skirmishes, across every level of every organisation and involving every employee, employer and government department. Today, every line manager and team lead must understand the importance of trying to source, recruit and retain talent.

10.05.2018, Keith Joughin

Technology, media & telecoms (TMT) industry gender research shows real progress is being made

Solving the gender inequality in the workplace continues to be difficult and slow-moving. However, our report shows that real progress is being made in the TMT industry.

08.02.2018, Diana Miles

Human-Machine Collaboration

Humans helping machines helps humans. Payal Vasudeva discusses exactly how AI is likely to benefit organisations and society, and what enterprises need to do to accelerate change.

23.01.2018, Payal Vasudeva

Does mobile-first approach miss the point?

The desktop is dead, and if you want to engage with Generation Y, let alone Generation Z, you will need to be mobile first. That's what a quick glance at statistics on the growth of mobile in the United Kingdom will tell you, usually painting it as a channel that owes its success to attention stolen from the desktop.

16.02.17 Peter Rogers

Keeping your mobile consumers engaged

Mobile is increasingly the first opportunity a business has to surprise and delight a customer, but first impressions are not enough. A business must continue to meet the evolving expectations of its customers. How can you keep them coming back for more?

05.06.17 Michael Hobbs

How to keep your apps healthy

How can they keep their app store up and running continuously? The answer is through improved app management that delivers. Find out more.

29.11.16 Michael Hobbs

Increase the success of your mobile app

So you’re releasing a mobile app into the marketplace. How will you know if it’s a success? How will you understand how it’s performing and how to improve it over time? Find out here.

15.11.16 Michael Hobbs

IoT is transforming payments

The past ten years has seen a greater level of innovation in the way we pay for goods than the previous 1,000. But this is only the start. Thanks to unprecedented connectivity between people, places and things—otherwise known as the Internet of Things (IoT)—the rate of change is only going to increase.

11.11.16 Paul Thomas

Make your mobile app stand out

Welcome to our blog series on “AppOps”—the processes and tools by which companies can best operate and manage their mobile applications. This first article talks you through how to make your mobile app stand out.

28.10.16 Michael Hobbs

The connected worker

The rise of the Connected Worker…and their Connected Workplaces

27.06.16 Ben Salama

Digital solutions to help build trust

To build relationship the police must engage the public through digital tools and channels with which people are most familiar.

24.06.16 Allan Fairley

Technology in the courtroom

Digital Justice is part of the “Future of Public Services” series from the UK Government think-tank “Reform” and Accenture.

27.06.16 Louise Seymour

Innovation—The power behind the Northern Powerhouse

Innovation—The power behind the Northern Powerhouse

Allan King explores how driving the Northern Powerhouse forward requires all of us—business, education, and government—to work together and bring all our talents to the table.

19.06.2018, Allan King

Three key actions to drive effective use of the cloud

The cloud is essential to bring to life the compelling connected-Government innovations that are transforming the world and grabbing the headlines.

30.06.17 Neil Bacon

Journey to the cloud: Deliver first-rate citizen services

The UK Government is facing unprecedented technology and political change, but unfortunately are still behind in Cloud adoption as the skills gap across the public sector increases. It’s been shown time and again that a fast migration to cloud provides quick organisational savings and rewards.

04.04.17 Kamran Ikram

Why the public sector is embracing public cloud services

The UK’s public sector is on course to embrace the public cloud. In a recent blog post on the subject, James Stewart, Director of Technical Architecture and Head of Technology at the Government Digital Service, indicated that the Government is “on a journey away from the Public Services Network” (PSN), and encourages departments to use public cloud alternatives. Here, I’m going look at why the Government is recommending this move and how it’ll benefit public sector departments and the public.

17.02.17 Simon Mitchell

Turning digital dreams into a reality

In my more recent conversations with execs across multiple industries, there are several issues which are blamed for keeping them awake at night, the three most commonly cited are: How do we retain our customers and earn their trust? How do we increase our employee engagement? How do we become more agile and rapidly innovate?

7.05.16 Nick Taylor

Digital Transformation 2.0

“Chapter One” in the digital revolution is drawing to a close. Digital is no longer an add-on: It should be a core part of any business.

27.06.16 Narry Singh

Waves of disruption

How is the public service going to create a leadership model, culture and organisational structure that embraces and responds to continuous waves of disruption.

16.05.2018, Keith Joughin

Mitigating the Meltdown/Spectre Vulnerabilities

What can organisations do to build some resilience against Meltdown and Spectre? Rick discusses six steps that all businesses should take immediately.

30.03.2018, Rick Hemsley

Popular Reads

Get Connected

On LinkedIn

Connect with Accenture UK's Profile on LinkedIn. This opens a new window.

Follow us

On Twitter

Follow us