August 26, 2016
The Customer Agenda: How do I re-align my business around the customer: Part 3
By: Joy Bhattacharya

Customers need to be involved at the heart of this transformation – not through arm’s length focus groups, but through constant dialogue, insight, experimentation and co-creation.  Andrew Finlayson, [Accenture Interactive Life Science Practice Lead], discusses how we can involve customers in the co-creation of our future business.


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