Digital Perspectives

In order to reflect your customer needs, businesses must build teams with diverse backgrounds and talents and empower them to work together in new more creative and experimental ways. Abbie Walsh, Managing Director at Fjord [Design & Innovation from Accenture Interactive] considers diversity by design and how we should tap into the diversity of our organisation to develop answers more appropriate to the digital generation.

Also featured in the Customer Agenda:

• Celia Romaniuk (Group Design Director at Fjord) discusses how we make design more integral to the way our business thinks.


• Andrew Finlayson (Accenture Interactive, Life Sciences Practice Lead) discusses how we can involve customers in the co-creation of our future business.