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August 19, 2016
The Customer Agenda: How do I re-align my business around the customer: Part 1
By: Joy Bhattacharya

Re-alignment takes a shift around three key principles; Design Thinking, Design Doing and Design Culture. Focus on one of these without the others in place and a transformation will often fall flat, obsess about all three and you have every chance of success. Celia Romaniuk, Group Design Director at Fjord [Design & Innovation from Accenture Interactive] discusses how we make design more integral to the way our business thinks.


 


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