Making the exceptional visible

The Efma-Accenture Innovation in Insurance Awards have been serving as a catalyst for innovation in the insurance sector since their inception in 2016. This global competition rewards the best new ideas and practices that are transforming the industry for the benefit of insurers and customers alike. This year’s awards launched during the COVID-19 pandemic, but still attracted an impressive 360 entries from 240 institutions in 45 countries, culminating in a virtual awards ceremony on June 17, 2020. View the 2020 winners.

The awards offer powerful insights into how well equipped insurers are for a ‘never normal’ world that is taking shape as we emerge from the pandemic. Read our just released report with the innovation trends that were identified in our analysis of this year’s entries.

For more information on the awards visit the Innovation in Insurance Awards Portal or please contact Nicky Holmes, Awards Manager.


Innovation in Insurance Awards 2020 – Highlights

Highlights from the first-ever virtual 2020 Efma-Accenture Innovation in Insurance Awards ceremony held on June 17.

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Why enter the Innovation in Insurance Awards?

The Efma–Accenture Innovation in Insurance Awards recognize the most innovative initiatives and ideas in insurance globally. Winners are awarded by their peers, with a rigorous, independent judging and voting process.

By entering you will benefit from:

Innovation and inspiration

Help promote a culture of innovation in insurance and benchmark your innovation against those of other insurers.


Achieve the recognition of your colleagues and peers, and gain public acclaim for your organization as an innovation leader.

A global network

Network with other executives who are driving innovation and be inspired by the creativity and boldness of your peers.

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Watch highlights from the 2019 global awards

"It’s a wonderful thing to be recognized for the work that we’re doing..."

— Kristina Leach, Director, Product Development, MassMutual

Efma-Accenture Innovation in Insurance Awards Highlights

Efma-Accenture Innovation in Insurance Awards highlights the best examples of insurance technology innovations in multiple categories. See more.

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Highlights from the 2019 North American Awards

"We all get the opportunity to see what everyone else is working on and learn from each other."

— Emily Wright, Senior Data Scientist – Trupanion

North America Efma Accenture Innovation in Insurance Awards 2019 Highlights

The Efma-Accenture Innovation in Insurance Awards celebrate the best of innovation and act as a benchmark for excellence across the insurance industry. See more.

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Watch more Innovation in Insurance Awards videos

2018 Global Awards Highlights (Paris)

2018 North American Awards Highlights

Innovation Trends in Insurance

2017 Global Awards Highlights

2017 Awards: Winner Insights

Meet our leaders

Read more Accenture content

The Innovation in Insurance Awards show how insurers are leading the next wave of innovation.

How leaders in sustainable growth are different from their peers.

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Blogs about the awards

Learn more about Innovation in Insurance award winners and trends from Accenture leaders.

Savvy insurers getting close to customers

2019’s awards lifted the lid on how some of the industry’s smartest companies are putting their customers at the center of their businesses.

Zurich sets the pace in insurance innovation

2019’s Global Innovator was quick to recognize the vital importance of customer relevance in an increasingly digital marketplace.

Four North American Insurers Leading in Innovation

Learn more about 2019’s North American winners.

The Innovation in Insurance Awards ultimate submission guide

Find a step-by-step walkthrough of the submissions process with seven tips to help you create a winning submission.

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