CMO Community Italy

The CMO Community in Italy is an initiative, led by Accenture Song, set up with the aim of discussing the hottest topics that are impacting the world of marketing and the role of the CMO. To do this, we involved a number of most influential senior marketers in Italy in drawing up a Manifesto for the future of marketing.

“A New ABC for Marketing” marks the first step in achieving the CMO Community’s mission, and is designed to generate debate about which direction the marketing function should take in the future to reinvent its central role within the organization.